Since the Foundation in 2003, the WordPress platform has been steadily gaining popularity, becoming one of the most popular in the world. In 2012, it worked every sixth website on the Internet, by 2016 the share WordPress is 26%. Work on WordPress CNN, NY Times, Forbes.com TED and TechCrunch. According to the platform each month more than 409 million people viewing more than 23 billion pages, while the Russian language was included in the top 10 of the 120 existing language versions, taking sixth place.
In the fall of 2016 in the Internet space, an event occurred which determined the vector of development of the entire digital industry in the years ahead. Mobile traffic for the first time surpassed traffic from desktop. This means that more and more users will consume content from their mobile screen, to click on ads and make purchases with a smartphone. The idea is to monetize mobile users on the sites is not new. But precisely because of the above events it is of particular relevance.
The article describes seven key mistakes owners of mobile sites on WordPress in the process of monetization, which operate at the intersection of three elements: If at least part of the users are coming from mobile devices, its time to take steps to adapt your website as the number of such users will only grow. The WordPress platform has responded to changes in the source of Internet traffic, and not so long ago released a plugin WPtouch. Link to the plugin here, and detailed instructions on installation for example, look here at this link. The challenges you will face in the absence of mobile version:
Speaking about the monetization of mobile users, first and foremost, we must think about mobility, then users, and then on monetization. This is what happens when the opposite is true: This is a screenshot of the website article entitled “FAQ for monetize your mobile traffic..” with a smartphone screen. Some platforms offer mobile advertising formats that are suitable for non-adapted sites. But its more of a crutch for the problem, not the solution.
One of the most popular plugins, which take into account traffic from mobile devices JetPack from WordPress.com and WP Statistics. The site owner gets money thanks to mobile users, not advertising. So describe your mobile audience. At least its sex, age, location, interests, device used, how the content came from and what you were doing before you leave.
The portrait of a mobile user may be different from the portrait of the user of the desktop version of the site even in these basic things. Webmasters have a wide choice of options income. Automated placement of ad formats, contextual ads, links, articles, affiliate marketing, conducting webinars, selling e-books and so on. Do not use more than three options.
If you choose the banners, links, and contextual advertising, placement of paid articles would be superfluous. Error occurs when code is posted in the wrong place the source code of the website. As a result the advertising banner is not displayed, so be careful. Usually an advertising platform for monetization of mobile traffic offer a limited number of types of advertising formats. In this case, it makes sense to connect another advertising platform with missing types.
Your task is to use different formats, because each of them will show different efficiency on your WordPress website. Connecting additional solutions, you can monetize your site 100%. It is important not to place the same file formats from different partners. If, due to an overabundance of advertising the user gets to the content, then:
It is advisable to add ad units gradually from update to update website by search engines if your website is constantly updated and updates occur frequently. Set formats that interfere with each other and block the useful content of the website. For example, the Log in button covers catfish-banner (standard banner size 32050 that can be displayed at the top or bottom of the screen, or simultaneously). It is important not to stand still, but constantly try something new.
On the market there are new mobile formats, on the website theres new content, along with content changes the users profile. A/B tests that will help to maximize the revenue of your WordPress site can be divided into two categories. Tests with mobile advertising formats and tests with categories of advertising. Testing mobile ad formats. The CTR of a banner depends on many factors.
For example, use data on WordPress sites automated platform Clickky. So, CTR is different as a minimum: Depending on the advertising format. Maximum efficiency of 2.83% showed expandable banner (looks like a list of a maximum of 4 applications, which is revealed when the user clicks on it).
Depending on the page. The same catfish banners (banner size 32050 bottom of the screen) showed different CTR on pages with different content. Test subjects advertising.
Below are CTR 14 of the 20+ categories on the example of a major news portal (all formats, sample of CIS). The highest CTR showed subjects News & Magazines, which is quite logical due to the nature of the portal. And in second place was advertising formats category Health, what was not quite obvious. You need to experiment with the subjects of advertising, to get the maximum income. And.
Always consider efficiency.