To start the search of the second half, need to indicate their preference in bacon and upload photos. A promotional video shows a girl who sits at home and picks of men using the service (in the video instead of images in the smartphone appear real men). None of them for her. besides, who immediately declares her love for bacon. In the end they get married.
Marketing Director Eric Dahmer commented to the newspaper Adweek the idea of creating an app. In choosing a partner, as in the choice of bacon, it is important it is important to be selective and accept only the best. With the launch of Sizzl we give you the chance to meet a true bacon lovers may find in each other a kindred spirit.
In 2014, the brand has released and played 4700 devices for smartphones that Wake up the person with the smell of crisp bacon. The campaign was marked by many advertising festivals, including receiving awards at the “Cannes lions” in categories Mobile and PR.