. In “Ode” includes videos that users publish on YouTube and sent the companys representatives during the contest of poetry greetings for AliExpress on social networks. Blogger Enjoykin helped the brand to choose the most interesting videos, to combine them and made the arrangement to the final video in its traditional style. Director of business development AliExpress in Russia and CIS mark Zavadsky has told about the reason for choosing Enjoykin as the Creator of the movie and on the promotion channels.
Why did you decide to cooperate with Enjoykin. Because his project is one of the most popular projects in the Runet. In addition, this project has a unique gift for finding the poetic in the ordinary.
In our opinion, this is the secret to the success of AliExpress in Russia. We managed to turn the usual process of shopping on the Internet in an exciting adventure and create special social reality. What venues are you going to promote the movie.
We are releasing “Ode to Shopping” on the occasion of the opening of the official channel on YouTube AliExpress. The video will also be posted in the official accounts AliExpress on social networks. By the way, the number of subscribers AliExpress official group in “Vkontakte” will soon reach two million, so “Ode to Shopping” is another way of saying “thank you” to our active users who do not only buy on AliExpress, but also share their experiences from shopping and write reviews on social networks (Vkontakte, Facebook, Odnoklassniki, our site iTao).
According to the blogger, he became interested in the opportunity to create a product of folk art. Advertising is different. Good and bad, and not very viral, but in fact, it is always the same. The screenwriters write the script, the actors play their roles.
Bored. And what kind of sincerity in this case can be discussed. AliExpress we decided to go beyond and see what happens, if the advertising will make consumers themselves — sincerely, without a script and, most interestingly, that they do not even suspect about what you are doing. I love the fact that we did it in the end.
Folk art as is.