Death of a startup: an American doctor about his experience in On-Demand model

In 2007, Parkinson writes, he decided to take orders over the Internet. Three months before launch its own website the doctor came out first iPhone (the App store has not yet been started), and in the past month Google has allowed users to add calendars from Google Calendar to your pages in the network. “Technology is rapidly developed, and it seemed to me that its time to become my own boss”. So page looked like, with which Parkinson was to take orders for the reception:

According to Jay Parkinson, he had many friends among the representatives of creative professions — photographers, artists and so on. Insurance they have, in the majority, was not, but they are sometimes in need of medical care. “They needed a rapid, economical and effective solution. And I was one of the first physicians to entrepreneurs. I wanted to make medical care more efficient and accessible”.

The service worked as follows. Users visited the website, got acquainted with the biography and professional achievements of a doctor, and if they liked it specialist, designed the application for admission. The visitor got into Google Calendar, where he was appointed a convenient time of reception. There users talked about their symptoms, could attach a photo and include your address. When the site was a new patient, Parkinson received an email with basic data.

After that, the doctor contacted the customer by phone. In September 2007 Parkinson began working with patients. To start his own project, he spent $1500. Two hours after the start of the service the link to the website on their own page published the American writer Seth Godin. After this, the publication Gawker has published two notes about the new resource.

During the first month the website was visited by nearly 7.5 million Internet users. The project drew the attention of such media as Fox News, NPR, GQ, Esquire, CBS Nightly News, and other. “I would call their service first viral medical project,” said Jay Parkinson.

“I went to the patients, visited them on the bike, ordered a taxi, trying to avoid all of their patients. In parallel I collected the materials I needed to come to the customers prepared.”. Parkinson tells how he spends his day. Waking up, the first thing he was checking to see if new bookings in the morning for the night. Send emails early patients to arrange a meeting.

After checked, whether there are in his bag for an examination. For example, in some cases, the doctor had to grab the materials and tools for blood collection or call in to the pharmacy for the necessary vaccines. If the doctor knew that a home visit to the patient will not solve the indicated in the questionnaire, he contacted the patient and explained the situation and recommended a specialist who could help the client. The aim of Parkinsons from the very beginning was to make the service available for patients. Specialist payment accepted via PayPal, and the cost per check was $100.

The entrepreneur did not take insurance because money is needed immediately. “I couldnt wait a couple of months while the insurance company will transfer me the cost of the visit”. Monthly Jay Parkinson paid for the cost of services of a taxi driver, hosting and materials. Doctor, he said, sought to achieve the lowest possible cost of doing business. Practice really treated him very cheap compared to the usual activities of physicians, said the businessman.

Soon, however, a new class of Parkinsons exhausted — physically and mentally, and financial. The doctor lists the main reasons that his new business he “did not fit”. Practice, says Parkinson, was very exciting. All the neighbors now knew what the entrepreneur. “I was walking through the yard and heard.

“Hey, Doc,” from strangers. I have treated many people who have now become popular artists or artists”. However, Parkinson notes, he had to tackle a huge number of tasks and work in many ways resembled the time he spent in the office (according to the businessman, on average, at the old place he worked 70-80 hours a week). “At the hospital where I worked, at least it was warm and dry.

I just turned 30, and I needed a break”. Parkinson believes that the leave the house significantly reduces the efficiency of the doctor. Sitting in his office, he spends up to 40% of their time filling out different paper work with documents, while Parkinson was spending about as much time to work with patients. “Doctors working in the clinic, in day receive up to 30 patients.

I managed to take only 8 people. Even if I have increased their efficiency by 20%, I would have been able to visit only 10 clients”. Such business, says Jay Parkinson, it is very difficult to scale. First, the system, he said, is too inefficient. Secondly, very few doctors will want to do something like that.

According to Parkinson, he is pleased that he tried, he went for 7 months and $1500 to find out what the industry over the next 9 years spent about $30 million. Now the entrepreneur is engaged in other project — Sherpaa. The company helps to reduce the number of doctor visits as possible — startup team helps to diagnose via the Internet and encourages the patient to call an ambulance in its current state.


Leave a Reply