Expert Harvard Business Review about how passive aggression kills Twitter

“In early summer I noticed that people around me started tweeting much less. At the end of summer I thought Twitter looked abandoned. Early fall, Twitter turned into a cemetery, roam only ghosts, writes the author of the material. I call them “hundred””.

Journalists retweeted journalists, activists retweeted activists, economists the economists retweeted. But no one is listening. The main problem of the social network, believes the hack may be formulated in one word — “violence”. Under the violence of a writer involves not only threats, but also, for example, arrogant behavior toward others, endless debates and “the atmosphere of hatred to each other” that prevails in the network. This problem is so ubiquitous and obvious that it actually becomes invisible to the user, explains the author of the note.

“Twitter — the victim of my own blindness”. Violence, says Haque, is one of the main troubles faced by not only the social network, but other Internet services and media company. “Violence is worse than censorship, monetization or regulation,” he said. The solution of this problem requires a lot of effort and investment. As the writer said, “this is not an issue that can be solved minor changes in the code or the next release”.

Once, according to the hack, users said that Twitter is like the town square — everyone was able to come back to chat. “But I have never ever been to the town square, where people would be pushing, screaming, misbehaved, threatened the participants of the conversation in which they even did not participate. And the victims wouldnt be able to call the police. Perhaps, once Twitter and was like a town square.

Now the social network is more like a bunch of drunk fans at a rock concert. This is not the kind of audience around which you want to build a billion dollar company,” writes the author of the note. Social networks, as suggested by Umar Haq, have become quite a dirty place. While executives of the companies themselves prefer not to notice, considering violence is a small obstacle on the path to big earnings, says the author.

“Theyre wrong, says Haq. — Violence is not at the periphery of the web world, and in its very centre. And it kills the social network, as is the case with Twitter”. Twitter users said the hack, were divided into cohorts, into small groups by interests. Together they protect their own beliefs, their culture and their views on the world.

The digital world, writes the author notes, is divided into “the experts” — journalists, activists, sexist, nationalist, socialist, — which put their own views above all. “Their beliefs are their totem and their faith. If you dare to object to them, you will have to pay tribute.”. “Engineers and managers my application will not like. They built their company the way they taught it.

Grocery departments, engineering departments, heads of monetization — that is what such organizations”, — says Umar Haq. In fact, the author says that companies do not think about what happens “inside” of the product. The writer compares social networks with the “sick” meat, sell meat. People get sick by eating such meat, and the sale of plants decreased. Likewise, “violence” in the social network leads to lost sales — but the company pay attention to it too late.

I can be expressed more formally. Network effects is the leading social network forward, which gives them power. Violence is antiseepage effect. I do not benefit from what someone else is online and I suffer.

According to Haq, the tech companies often simply dont understand what they are dealing with. For them, the product is characterized by the quality of the code and the quality code is “purity and accuracy”. Actually about the quality of any service it says no code, and the ability for users to interact with each other or with the platform without violence, notes the author of the material. “When technology is used to narrow down the possible people, and not to expand (as it happens in the case of violence), the product cannot create value for users. People just ignore him or refuse his application, if possible” — explains the expert.

But the problem, said Umar Haq, lies not only in this. Violence, he says, does not arise by itself — it generates the injured mind. Violence in the social networks became normal, and this means that the era of social media will be an age of stagnation, broken hopes and false expectations. Violence has become routine.

“We live in a society where shooting in schools is becoming the rule rather than the exception, where more and more people are taking antidepressants, and where on each “attack” on the Internet,” writes the author of the note. “Cultural properties of our time — passive aggression and bitter irony”. The most successful social platforms, says the writer, are those services that protect their users from abuse, but Twitter cant give me. “So I think that Twitter is dying. Some part of him is already dead,” says hack.

Source: google.co.uk/blog/startup-agency-one-way-past-founders-can-help-new-ones/

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