The average European user of Instagram who are interested in street fashion, check your newsfeed 15 times a day and publishes content three times more often than other users. 50% of the audience for the site is signed on the business accounts of firms. 45% of people from Germany, France, Italy, Spain and the UK follow your favorite brands to get inspired and get ideas for your wardrobe. Every third user of the platform has ever bought the fashion thing found through Instagram. 70% of companies using private messages as a channel for communication, see a notable increase in consumer actions.
78% of companies in Instagram that encourage the installation of mobile applications noted an increase in the number of downloads. Users love Instagram high heels. Generally shoes is the most referred to fashion accessory in Instagram throughout Europe (27%). The second mention going dresses — 25%. The most popular hashtag and subject for publication in July 2016, denim (43.9 per thousands records).
Lace took second place (24.9 per thousand records). This summer success enjoyed clothing striped (17.9 per thousand records). Interested in fashion people usually publish content closer to the weekend. The peak day is Friday (17% of the total published content fashionable). Tips for fashion brands from head Instagram on partnerships in the field of fashion Eva Chen: