How To Increase Sales Of Licensed Music In The Holidays With A Freemium Model

Experience music production libraries “Evolution”. Annually, the demand for production music is growing during the following periods:

As a rule, ahead of these periods we offer discounts for the purchase of collections, we offer promotional codes, “secret” or personal discounts for members. We also try to publish new releases, follow the calendar of demand and offering specific theme. For example, collections of Christmas tunes for the New year; sets of music for trailers, movies, and video games – to the major premieres, the Oscars, or the season of advertising campaigns; drives romantic ringtones – Valentines Day and 8 March and so on.

The release of the new collection is a serious production process with significant cost search music, writing tracks and making of contracts with authors and performers. This year we didnt plan the release of a fresh collection for the season of the gender of the holidays and wanted to restrict the offer to a directory that already exists. But decided to try a different approach and assess how our business operates a freemium model.

The first day we got about 50 live subscription. The potential return was 119 500 rubles (the cost of one disk 2390 rubles x 50). Even in niche b2b product a freemium model is applicable.

If you already have a finished product, it is definitely a limited time it is possible to provide customers with free. And use situational marketing to make a bet on future acquisitions. Send a private cases, in which you managed to improve (or, conversely, worsen) the performance of the project, [email protected] Interesting experiments are sure to get heading Growth Hacks.

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