Inside Zuckerberg

Waiting for Mark Zuckerberg, Im killing time, looking around at Building 20 — the new campus of the company in Menlo Park, California. 40 thousand square meters of openspace. The development of this project was entrusted to the Frank Gehry — the architect of world renown. Head of PR-service and tells Mark its a little late for the interview. I wonder.

“He not only directs, but also makes something of himself?”. She admits. “To say that he actively participates in the company — to say nothing. If something doesnt work or goes wrong — he sees it all before”.

Back in 2012, when Zuckerberg set a goal every day to write code, its delay could mean that he found some bug and decided to eliminate him personally. He appears a few moments later, when an unexpected issue apparently already resolved. We sit opposite each other in a round glass, like an aquarium, a conference room, not far from his workplace and he immediately makes it clear that the time has long passed. “Our goal is to create products of world level. The best in the world was the best but not service, search engine, advertising system and more.

Moreover, if we want to implement the device of virtual reality and build your own drones, I cant write all the code myself. I will say more. Im busy enough that I dont have time to write a single line”. Facebook today (and tomorrow) is much more focused on expansion than even 2 years ago.

I do not remember that at the time of the IPO on 1 February 2012, Facebook was just a website and a mobile app, the profitability of which was raised by the majority of experts questioned. Today, according to Mark. “1.5 billion people use the title service Facebook, and this number continues to grow. Also 900 million use WhatsApp, and that audience is now an important part of our ecosystem.

400 million registered Instagram, 700 million — in Messenger and the same number of actively used Groups. In the future, we intend increasingly to develop in these areas”. To these and other services that it develops or acquires Facebook grew, Zuckerberg relies on three main technological China of this decade. The first involves the development of advanced AI (artificial intelligence), which would help Facebook better understand what is relevant to users.

The second is a device of virtual reality that is developed in the company Oculus VR, bought by Facebook for $2 billion. According to Mark Zuckerberg, virtual reality is the next technology that can turn the process of communication between people with upside down. And finally, the third is the creation of conditions that would increase the number of Internet users to more than 4 billion people, even if they need to run over remote villages drones-distributors.

Given the excellent financial condition of their offspring, Zuckerberg may generously spend resources on financial and information support of its concepts. Silicon valley did not impress with ambitious goals. For example, Google CEO Larry page plays with the future is on the line, investing in the most incredible projects, ranging from unmanned vehicles to “smart” contact lenses. Moreover, in the future the company has been able to implement these projects, he had to restructure the main business of Google, turning it into a factory of new ideas under the name Alphabet.

Zuckerberg, in contrast, dont take any more or less promising idea, but selects only those that are closely associated with the companys mission and have her fundamental value. “There are different ways to develop innovations,” he notes, however, without mentioning the page, Google or Alphabet, is “to sow the whole field with unknown seeds and guess what they will grow up eventually. But its not our way. We initially set an objective, then focus on the details, and how they should be working on.

Initially, we should be fully aware with what material we work”. “The companys mission is to make the world more open and connected, to give everyone the opportunity to share with others any information,” Zuckerberg admits, “Almost a third of my time I work at implementing the technologies of the future. Its a win-options. And we should make them work for us — the only way we can fulfill our mission”.

At the same time that Facebook has evolved from a University project to a startup, Zuckerberg is still “no experience of company management, and indeed work experience in the company,” recalls mark Andresen, member of the Board of Directors of Facebook, venture capitalist and confidant of Mark Zuckerberg, “Is All that he knows about the business today, he has learned over the past 10 years. He is one of the most outstanding leaders in the world”. Whether because early in his career, Zuckerberg was still too young (hes 31 now), whether due to her irresponsible behavior, but until recently no one supposed that he would succeed.

Evil tongues always say. Facebook will not be popular outside of Harvard, it will not be popular outside the ivy League, it will not appreciate ordinary people, it will not be more popular than MySpace, it can not earn enough money, he will not be able to keep teenagers following the registration of their parents, its mobile version will never be as popular and functional as the PC version, the mobile version will never bring such profit to interest the big wigs on wall Street. Zuckerberg and his team were able to convince all the skeptics. Among 1,55 billion users last month 9 out of 10 people used a mobile application.

The companys revenues from advertising for the third quarter of 2015 is estimated at $4.3 billion, while the share of mobile advertising is 75%. The company owns 4 of the top 6 social platforms (except YouTube, which is owned by Google and messenger WeChat from Tencent), and they brought her a huge profit. Three years ago, when the company reported that for the month the site was visited by a billion people, this news caused a flurry of comments. Last August it was the daily attendance rate, but no one took the eyebrow.

When I ask people from the inner circle Zuckerberg about how he even, despite all difficulties, achieves such good results, I hear remarkably few stories about the head-the superhero who promptly bursts into the conference room and immediately gives another brilliant idea that can solve most problems. Instead, they emphasize his curiosity, persistence, the ability to produce the necessary resources and a desperate desire to grow yourself and develop Facebook. He has the talent to break your large goals into small steps, which actually achieve.

“Most of our conversation was about long-term strategy, and then we gradually moved to the discussion of the actions that we will take in the next month,” says Bret Taylor, former Facebook CTO. At the time of his work (2009 to 2012), the company has adjusted the course after failing to gain a foothold in the mobile market. “On the other hand, it was one of the reasons why Facebook was the way we know it today,” he says.

“For me, mark was an example of diligence and careful attention to work — recognized Chris Cox, Director of the Department of product development, which in 2005 refused to participate in the program for graduates of Stanford University for the post of software developer in Facebook. — It is an integral part of the corporate culture. Even now, he talks personally with each new employee about his plans and prospects”. Sue Desmond-Hellmann, as a member of the Board of Directors of Facebook and the CEO of the company Bill & Melinda Gates Foundation, works in the immediate vicinity of the two geniuses who dropped out of Harvard and went West to catch the tail of luck.

And mark Zuckerberg and bill gates. Sheryl Sandberg, Executive Director of the company, told me one personal story, the hero of which became Zuckerberg. We with friends had a rest on the nature, when mark suddenly asked to roast marshmallows on the fire.

I told my friend. “No one cooks marshmallows better Mark!” And this is true, because he is one of the few who have the patience. To correctly roast marshmallows, should be kept and not far from the fire and not close otherwise it will burn. You cant just leave and go. So we have to constantly sit around the campfire for 5-10 minutes, warming it evenly.

And mark was the only person to whom this process was not only a burden, but also pleasure. His focus and determination are evident even in small things, and Ive never met such a stubborn person like mark Zuckerberg. Looking back, the history of Facebook has two special moments, which helped her to occupy such an advantageous position and to implement the most daring plans. The first was the mass hiring of employees with experience in Silicon valley, held in 2007-2008.

Most of the current leaders of Facebook came to the company in this period, including Sheryl Sandberg, who left Google to become the leading architect business projects Zuckerberg. From company Mozilla in Facebook moved Mike Krepper (better known as Shrap), shifting Bret Taylor to the position of a technical Director. “When you work with someone five, seven, ten years, then arise between you strong and trusting relationships, they help to overcome any difficulties. And its great.

I care about the fact that the company was an atmosphere of openness and devotion to our common cause. Sandberg is a very sincere person, she has the ability to easily find common language with people, and this atmosphere — in essence, its merit, says Zuckerberg. — It and so love our staff, but Im sure shes actually much better. As for Srepa, he is terribly patient and retains remarkable composure — and what you need to work on long-term projects”.

“One of our main goals, says Zuckerberg, is to achieve this level of perception, to understand each other perfectly”. And he, unlike most of its competitors, did not allow the conflicts to split their friendly team dreams. Synergy led to a second turning point in the history of the company. To purchase Instagram and its subsequent success.

When in April 2012 (just 6 weeks before the IPO) Facebook announced the purchase this photo of Goliath, the Internet is flooded with tons of articles with headlines such as “5 chances to ruin Instagram. What can we expect from Facebook?”. However, the hopes of the skeptics did not materialize. The deal became the model for the management of subordinate companies.

The co-founder of Instagram, Kevin Systrom and Mike Krieger, Zuckerberg was allowed to stay at the helm, giving them the opportunity to retain the existing corporate culture and resources to take advantage of Facebook (ranging from HR and finishing with tools to combat spammers) that helped them to achieve what they planned to do, only much faster. “We Crepom worked all day, determining how we will build our own team will break in on the organizational structure of Facebook”, — says SISTROM, bearded and lanky CEO of Instagram. — Mark and I worked closely directly above our product, and with Cheryl on his ads and overall strategy development. Just imagine — to get access to such players as mark, Cheryl and Scrap.

Yes for the majority of the inhabitants of Silicon valley are willing to do anything. And we got them as a bonus to a good deal that will agree, a very cute”. For the first 10 months after purchase the user base Instagram has tripled, reaching 100 million. 13 months later, in the social network had 200 million registered accounts, but this figure is 400 million.

The lessons learned from Facebook this deal could turn out to be as promising as the potential profit Instagram. Subsequently, the company started to make major acquisitions more aggressively — take, the deal with WhatsApp and Oculus in early 2014. Fresh blood allowed its leadership to take a fresh look at the development of core business.

Zuckerberg invited David Marcus, President of PayPal, to manage the chat service Messenger, and then decided to turn it into a stand-alone app, prompting users to download it separately from the mobile version of Facebook. “This idea we met some extremely cool, recalls a former employee of Facebook who were present on the day when Zuckerberg announced his decision. But we knew he was all carefully thought out, especially since we were in a more advantageous position than our competitors”. A year later, the database of active users, Messenger has tripled.

The separation of the two applications allowed Marcus to build their own business model that is similar to the Chinese giant WeChat. So the Messenger gets its own store, where the companys partners (e.g. ESPN) offer extra content. Animated GIF, extensions, facilitating the interaction of customers with companies that want to track the delivery or return the product. This service, in particular, took advantage of ecommerce retailers Everlane and Zulily.

“We have nowhere to hurry, — says David Marcus. But over time, we will definitely turn this interaction into a profitable business”. In three thousand miles from the headquarters of Facebook in Menlo Park, a researcher named Rob Fergus introduced me to the project. We are located in an office building where once was the Wanamaker Department store, near new Yorks Noho.

Rob runs a program that helps to recognize individual objects during video playback. For a long time for computers, this remained a daunting task, because video contains much more information than text or photos. The camera connected to the laptop, a cooler which is under pressure BY committing almost Herculean effort and is booming as hundreds of Jericho pipes it directs to the conventional TV remote. The program gives the answer. “Bug”.

He shifts the camera to the left, directing her computer mouse. “Bug!” — joyfully tells the program. Fergus looks very embarrassed, but do not forget that the purpose of the demonstration is not to demonstrate the companys commitment to releasing a new product tomorrow, but to show that in this direction some progress has already been made.

If from time to time you in the news feed come across people or records that are not to your liking, then you will appreciate the efforts of Facebook to bring artificial intelligence to a whole new level. In its current state, social networks are much better at collecting huge quantities of information than with the processing and recognition. Advanced AI would help the system to find you really attractive content, which certainly would increase spent on the site time and accuracy of targeted advertising. “The team sooner or later Facebook will become the center of the universe advanced AI, because this technology probably will affect and Instagram and WhatsApp and Messenger — hopes of SeaStorm.

— In fact it is suitable for all social platforms”. Until recently, attempts by Facebook to develop advanced AI was random in nature. In 2010 the company introduced the face recognition technology, which helped to match people with their pages in the social network.

At the end of 2013, Zuckerberg began to think that the creation of advanced AI (which, in his opinion, one of the biggest mysteries that has ever stood in front of developers) is a key priority for the future of the company and ordered the establishment of the corresponding research unit. To lead it, according to Zuckerberg, could only one person. So he began to Woo Yann Leka, Professor at new York University and an expert on deep learning artificial intelligence. The majority of applicants for this vacancy the milk on the lip, so Lekan, grey Eminence of their scientific field, who has had decades of invaluable experience of studying technical vision and image recognition, was the most desirable candidate.

However, he refused to quit teaching and move to the other end of the country. But if Zuckerberg decided that something can go on Facebook for a favor, he refuses to reckon with the obstacles. He decided to open a center for the study of artificial intelligence straight to Manhattan and Leka offered to work for him only part-time. The problem was solved.

Since Zuckerberg was not possible to communicate daily with Lekana, he landed next to a employees who were part of the team of researchers — thus he was not only aware of the current state of Affairs, but received from them the necessary knowledge. “In the end, when we finally moved into a new building we shared with mark some 10 yards away, with a grin says Lekan. And then, he decided that Im not close enough and in the end we ended up with him almost at the same table”.

It is worth noting that this is a favorite way Zuckerberg to assimilate new knowledge. When in 2011, the Facebook team worked on the implementation timeline, it seated around key designers, and with the purchase of Instagram took their place SISTROM. The research team AI is as much in 50 people is also the advantage of Zuckerberg. As they say — aim as high as possible and focus on where you want to be in the end.

“One of our principal tasks for the next 5-10 years, says Zuckerberg, is to exceed the capacity of the human senses — vision, hearing, communication, thinking in General. The taste and smell and we dont care about”. Here he becomes very serious. “yet”.

In addition, developing advanced AI, Facebook is preparing to usher in a new era of communication technologies, when absolutely all the things, from watches to cars will be part of the same network. Of course, this will lead to an increase in the information burden on data centers. “In the near future we will get a lot more data about what is happening in the world, and our technical capabilities at this stage of development are unlikely to be commensurate with that volume,” says Jay Parikh, Vice-President of Facebook for technical issues.

“If the amount of information will increase by 10 or 20 or 50 times, we need a very intelligent system, like those that Yann and his team”. However, while researchers Rob Ferguson does not need to worry about potential issues of processing massive amounts of data hundreds of millions of users. The main thing is to run the recognition algorithm on the whole video. Antoine Bordet, who moved from the French University straight into the new York team trains computer system concepts like “John on the Playground” and “John took the ball” in order to teach the machine to answer the queries like “Wheres the ball?”.

So far, the conceptual apparatus of the system is only 50 words, however, researchers it on hand — working with small quantities, they can completely control the situation. “What were doing — its not big data, says the Board in a t-shirt, the print on which the robot is fighting with a dinosaur, is a super-small data”. In their new research centre Yann Lekan has recreated the atmosphere of the University laboratory.

While scientists are not limited by the need to dig in the direction that interested in the company — each of them deals with an area that interests him the most. But what can benefit the company from the interim results of their research, are resolved by a special division of Applied machine learning. “No serious scientist does not need to specify how to do it, — says Lacan. On the contrary, it is his job to tell you about different interesting things”.

Technologies are born in the walls of the research center has already implemented in some products, Facebook. Take for example the new app Moments, scanning the gallery of the smartphone, it will recognize peoples faces from saved photos and invites you to share the photos with them. “For most corporate researchers it is important that their invention had a practical application”, says Rob Fergus, still working in new York in isolation from the rest of the team Leka. “But for University scholars great achievement is the publication of their research.

And sometimes to even someone like you”. Development Leka directly affect the quality of service of Facebook, take at least the tools to prevent spam or software for automatic verification of the ads. More recently, this process was entirely manual. “We were teasing the guys at R&D.

So once again they dont work not that all automated, so more money in 5 years earned!”, — recalls Mike Krepper. “Welcome to the office of the company Oculus”, — says Palmer Lucky and we greet each other in the room, more like a recording Studio than in the office. Oculus VR Lucky opened in 2011 in the garage of his father. He was then little more than 18 years.

We are immersed in the world of virtual reality, and playing in anti-gravity ping-pong. Then we start the fireworks and he shoots me with some kind of Blaster. I rapidly decreases to the size of an insect, and he, a huge, floating somewhere high up. A couple of days, when we had our first conversation with Zuckerberg, I didnt even have to ask him about Oculus Ping Pong.

He burned with desire to tell me everything. While he described all the delights of the tennis game with custom physics, I knew immediately. He experienced the same crazy love that I. Mark is an avid gamer and a loyal fan of the Civilization series (to its creation had a hand in the current Oculus CEO Brendan Irbi).

The goal of the first game in the series — “building an Empire, which the strength to withstand the test of time”, fully reveals its attractiveness for Mark. With one hand I grab the present and another for future. Sometimes it literally drives me crazy, but that requires the prosperity of our business, because the only way you can reliably, with pressure, to invest in the most crazy long-term projects.

One who visited at least a couple of minutes in a three-dimensional, vivid and absolutely real-world Oculus not need to explain why grinning Zuckerberg. But if the Oculus was limited to only the toys, then the company will hardly be able to occupy the dominant position in the plans of Facebook. Zuckerberg became interested in virtual reality after the advent of modern smartphones. When in 2007 Apple and a year later Google introduced their devices, though Facebook was an ambitious start-up, but in order to write your own mobile OS from scratch and convince other players to accept him into their ranks, he had no opportunities.

By 2013, having gained enough strength, the company has presented Home — based operating system Android in the wrapper from Facebook. Unfortunately, nothing good comes out of this venture failed. Creating your own product based on someone elses operating system to no good results due to the occurrence of various restrictions — the main conclusion which made the company management of the situation.

“I regret most of all that Facebook has not been able to shape the contours of the ecosystem of the mobile OS,” admits Zuckerberg. However, in the mobile segment, the companys business are more than good. According to many studies, people use Facebook more often than any other mobile application. In Facebook there are at least two reasons to have high hopes for Oculus. The first is that in the future VR will be the main computer platform and ported to mobile devices — as was the case with the desktop.

Second. Human nature will not change. “Whatever gadget — be it a smartphone, laptop or PC, 40% of the time users spend on resources in media and communication, — said Zuckerberg. When Oculus gets on his feet, will be a familiar platform for users — they will be given to communication and social communications about the same 40%.

We know for sure. It only remains to develop such a platform”. Also the staff of Oculus participated in the development of new functions of Facebook (launched in September), which gave the ability to view video in 360 degrees.

Before the plans of Zuckerbergs destined to come true, the companys Oculus first you need to release for sale Rift headset — buy, the company has not changed its immediate aim. Recently, the CEO of the Brenden IRIB estimate that the retail price of one set including all possible costs will be about $1500. After successful negotiations with Microsoft, it became known that in the basic configuration it will be sold with the Xbox One. But a special controller Oculus Touch, without which, for example, not to play in anti-gravity ping-pong, will go on sale separately, and later the release of Rift.

In the end, Oculus could succeed on their own, but as is the case with Instagram, thanks to help from Facebook, it happened a lot faster. Its peak was the invitation into the company of John Carmack, the legendary Creator of the games and the father of the first ever shooter game (Doom) as technical Director. “We forced recruitment, informed me as IRIB in June this year after the press conference in San Francisco, where a presentation of the Oculus controller Touch. When we were bought by Facebook, the company was only 60-70 people.

Today — more than 360 and its amazing how quickly we grow”. Zuckerbergs passion to make strategic acquisitions, the company uses Oculus full. “We met with him and said. “Look, we have one group of specialists studying computer vision and if we managed to attract them, we might be able to improve our next product, or the product of the second generation.

What do you say?”, he. “Proceed””. Since July 2014, Oculus bought five small companies. Mark Zuckerberg after acquisition of Oculus didnt wait an instant financial return, and gained unusual for other managers have the patience.

“In the long term, we must ensure the sustainability of our new acquisitions, he said. But if we fail, we can go to zero, selling the company at the peak and building a new business in its development”. Facebook for assessment of acquisitions based on their potential — usual case, and Oculus is no exception. “We have developed a road map for R&D for Oculus on five – and ten-year period, which allowed us to foresee all possible problems and consider their solutions admits Scrapper.

— So we can come to grips with the development of increasingly advanced sensors, hardware and software, which will give users much more options and will give you unique experience”. Our people are important to their work mattered and their contribution to workflow. And they want to join our crazy team, you always want to test yourself, your skills, your capabilities, develop. They dont want to stand in one place.

Of course, not all of Zuckerbergs plans seem so bright. For example, the financiers of wall Street. “Im a little worried about high expectations, says Colin Sebastian, a senior analyst at Robert W.

— Users had steriotip that these gadgets will completely erase the line between reality and virtuality. But you should understand that this technology is at an early stage of development and virtual environment remains very primitive”. However, competition in this segment is already high. The following year, their VR headsets will present Sony and HTC.

In the end, anyone for a measly $15 dollars can buy a cardboard kit, Google Cardboard, where to generate the virtual reality, you need only a smartphone and a little imagination. Of course, to consider it as a competitor to Oculus is very naive, but, nevertheless, it works and most importantly — you can buy it today. Zuckerberg knows what could turn Oculus. When he speaks about the company, he constantly mentions VR and AR virtual and augmented reality.

The latter is an overlay virtual objects over real. AR-technology is the basis of the device HoloLens from Microsoft, as well as product MagicLeap, which has already been dubbed “dark horse” augmented reality. In October and mark Zuckerberg and Brendan IRIB confirmed rumors that Oculus are also working on an augmented reality device. If it is compact, and allows you to see real and virtual world “it will be a very tempting buy,” says Zuckerberg.

It seems that this time Facebook will be able to produce a product without fear of restrictions from the use of foreign technology. The Facebook users from United States only for the data exchange in the network quietly spend an average of not less than $1 a day. The success of Facebook is due to the ability to scale the business, services, ambitions.

“In many ways, Facebook remains the same as he was in 2008,” says Lori Geller, Vice-President of the company. She joined the company just in the same year, and the audience of the social network barely exceeded 80 million people (1 / 20th of the current number). “Corporate culture has not changed, the values also. Mark continues to surprise us with the gift of foresight, his intelligence and keen desire to learn and develop. The only change.

We now have many more resources to growing companies and people that help us create a better world”. Now, the company covers an audience of 1.5 billion people, Zuckerberg can lead the last point — creating a better world — another level of quality. In August 2014 he has created a special team to implement and improve the charitable functions. At the head of this group stood Naomi Gleit, one of the oldest employees of the company and the current Vice-President.

The fruit of their work was the tool for collecting donations, which gave users the opportunity to help the victims of natural disasters not only in words. The idea itself is good, but her performance had a negative impact on the results. “Looks like Im too carried away with functionality — is justified by Gleit. — When we collected donations for the victims of Ebola, users had the opportunity to choose the donation amount, to indicate the purpose of donations and many other options.

As a result, they just confused!”. But Facebook remains Facebook. There honestly believe that for every problem there is a solution. “We took into account all the bugs and now, collecting money to help victims of the earthquake in Nepal we offer users to donate a fixed amount for specific purposes”.

Such things “can appear or work best only on Facebook” — said mark Zuckerberg. Together with his wife Priscilla Chan they donated more than $1.6 billion to help seriously ill. “I often think about our work to promote donation of organs. About Safe function Check, which helped over 150 million people in the Nepalese epicenter of the earthquake to tell their friends that theyre fine.

It seems to me that this can only be done when you realized how much people mean to each other, when they opened the place in the world, and you have a tool that they use every day”. And hes right. Facebook can do what no one company. But for people who still dont have access to the Internet, nothing to do, alas, is impossible.

“If we really want to unite this world, to give everyone the opportunity to reach out to others, to share with others my life, its not enough for us to create the largest social network in the world. You must help the spread of the Internet,” said mark Zuckerberg. In 2013 the company turned to Nokia, Qualcomm, Samsung and other Tehgigat with a proposal to create an organization to 60% of the population of the planet could “be online”. An attempt at the intersection of altruism and financial problems.

“The proliferation of the Internet comes down to money,” explains Sheryl Sandberg. — For 90% of people connect serious money. By definition, the world Bank, extreme poverty occurs when a day, the individual earns no more than $1,25. One in six people in the world living even below this threshold. And the Facebook users from United States only for the data exchange in the network quietly spend not less than $1 a day.

So it is time to change the business model and reduce costs for people. This is something we are doing just that”. “If we reduce the connection costs, our business will not suffer tangible losses, on the contrary — there will be new opportunities, — said Matt Coffin, CTO of Qualcomm. — However, this is not our first priority.

On the other hand, when we offer people better service, they can have more opportunities to find work, sale of goods, education (including school staff) to participate in political activities”. The first step was the app that provides free access to Facebook, news, search engines, jobs and other services. It is available for Pakistan, the Philippines, South Africa and other developing countries. The application works with the support of local Telecom operators and is actively used by 15 million people.

However, further promotions often meets resistance. Critics blame him for the one-sidedness. Instead of providing unlimited Internet access, it is limited to only Facebook-controlled services, which is contrary to the principles of net neutrality.

Especially hot were the debates around this issue in India. According to investor Mahesh Morsi, with complimentary access for the poor only to the main Internet services can be attributed to “economic racism,” and agrees with him some of the largest media of the country. For Facebook, the introduction of the new option, followed by refining not only the norm, but also the subject of a separate pride, which fully corresponds to one of the guiding principles of the company. “Done is better than perfect”.

Heres how commented on the situation Zuckerberg himself. “The service works. And we learned a lot during its run. We have received feedback from many users and their comments helped us to improve the program”.

Among the list of improvements I would like to especially note the increased privacy and security, and the ability for any third-party service to apply for inclusion in the app. Over time may not being so noticeable eyesore. But even now he has his allies. “In my opinion, in our situation at least some Internet is better than none,” agrees Alan Galupa, head of think tank research communications LIRNEasia (Colombo, Sri Lanka).

For those parts of the world where wired Internet is not at all, and Facebook also trying to find a solution. Says Yael Maguire, head of Facebook Connectivity Lab. “Now on the planet only 10% of the territory is devoid of any access to the Internet. Dump the phone, and all — youre cut off.

The goal of our lab is to figure out how to link those 10% with the rest of the world”. Yael Maguire, head of Facebook Connectivity Lab. Communicating with Maguire quickly understand why Zuckerberg has entrusted this task to it. The way he shoots with facts and statistics, and splits an impossible goal to understand the stages very similar manner to his boss.

Unit Connectivity Lab was revealed in March 2014. Researchers quickly realized that the only solution of the problem will be drones. However Maguire prefers less fashionable (and less than euphonious), the word – Link HAPI (high altitude platform Internet link). Sending to earth a laser beam, the device gives access to high speed Internet. His batteries will be recharged from the sun, and high altitude (thousand meters 18-27) will avoid exposure to weather events and meetings with aviation.

The project started Facebook, with more experience in designing hardware platforms than it seems at first glance. It all started 5 years ago when management decided that the only way to ensure the reliability of service for hundreds of millions of users to build their own data centers and equip them with their own servers. Thus was born the Open Compute Project.

Easy to maintain and replace, yet powerful enough, the server appeared in all data-centers of Facebook from America to Sweden. Instead of wither away over his treasure, Facebook invited all market players to use them for non-commercial purposes, which ultimately helped the company to enlist the support of Apple, Dell, HP, Intel and Micrsoft. Needless to say that the Open Compute Project was included in the scope of activities Aela Maguire. “When we started this project, we had no designers, recalls Frank Frankovsky, a member of the Board of Directors of the Open Compute Project Foundation, who in 2014 was responsible for developing hardware platforms for servers Facebook, and then founded his own startup.

— But we hired the best. And you know what. They will be useful in the development of drones”. Experience in developing UAVs, the company acquired along with the purchase of the British company Ascenta in March 2014.

A startup founded by Andrew Cox is known for the invention of the military drone, which set a world record by remaining in the air without recharging for two weeks. Wingspan drone Aquila is 42 meters. The size of the plane, and only weighs 400 pounds. Goal.

To hang in the air for three months without recharging. Through the use of carbon fiber has managed to keep the weight to a minimum. As always, the ability Zuckerberg tasty make your goal is an excellent tool for recruiting talented employees. “The person who is responsible for the development of technology for Internet distribution by laser I invited personally. Then he worked at the jet propulsion laboratory, NASA.

He was surprised, of course, why I need it. And I said. “Because now we are uniting the world and I want you to be in our team. This project is very important to me, and I am confident that together we can achieve great results””. Even in the retelling it sounds very tempting.

A year after purchasing Ascenta, Facebook has announced the completion of the design full-size prototype. The drone, named Aquila, was created in the lightest of carbon fiber. Boeing 737-600 with a wingspan of 34 meters and weighs not less than 36 tons, and HAPI with wings the length of 42 meters and is only 400 pounds.

Test flights expected to begin in late 2015. And when a device passes all the tests, Facebook plans to deploy them with the participation of local telecommunications companies. Despite rapid progress, researchers from the Connectivity Lab have a lot of work, for example, on a technology that would allow the batteries for three months to keep your device in the air. And although it is already known how to achieve data transmission by means of lasers on the ground at high speeds, the technology still needs final debugging.

However, the problems dont end there and come from a place where they did not expect. According to the regulations of the U.S. Federal air transport Agency, every drone in the sky must be the pilot that controls his flight from earth. This limitation makes the use uneconomic Aquila. A similar problem was faced and the Google project Loon Internet and now two competitors on the earth were the allies in the air and plan together to demand the abolition of bureaucratic restrictions.

What is the solution to the problem at the moment. Science. “We need advanced algorithms of machine learning and control algorithms, says Maguire. In this case, one pilot will be able to manage, say, a thousand drones.. although I could be wrong about that number but Im sure the correct answer lies somewhere in the range between 25 and 1000”.

No one thought that this project could be something of the future. So no one before me and tried to do something similar. Zuckerberg, personally formed juicy, but not yet approved by the Board of Directors orders the start of this program, retain the peaceful tranquility of.

And it is not even depended on the fact that he owns a controlling stake in the company. Violent contractions in the Board of Directors take place regardless of his position. “The fact that mark opens the door to the conference hall by foot and informs the Council about the decisions taken single-handedly is a myth. The reality is that each decision is preceded by a long discussion”.

Zuckerberg says that while the Council began to ask him substantive questions. “”How many billions, if not a secret, you plan to spend on this adventure. And will we be able to see a profit?” And I said. “Well, you know, the exact answer I have, but I believe that if we bring in those guys, it would be cool. And it will help grow their economy.

And their life will be much better. And of course, something we are going to get. Ever””. However, others have no reason not to trust him.

“By creating a Facebook, I never thought that this would be a good business. I just liked what I do, he thinks. — However, no one thought that this project could be something of the future. So no one before me and tried to do something similar”.

Today, everyone understands. No need to worry about how good the beginning was Facebook back then, because now it has become a tool for realization of the most daring ideas. Mark Zuckerberg has consistently increased the scale of their ambitions. And finally I want to quote Mark Andreessen. “You just think, now hes only 31, and ahead of him another 40 – 50 years.

How many cases will he have bloat?”.


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