That showed Apple at the September presentation. The Apple event was first held in the theatre named after Steve jobs, is located in the new headquarters of the company. In the beginning Apple CEO Tim cook honored the memory of the founder of the Corporation.
He also remembered the victims of the hurricane “Harvey” and “Irma” and expressed support for the people in the disaster area in Florida and Texas. Cook recalled the opening of the Apple campus Park, which is surrounded by nine thousands of trees. The visitor centre will work in 2017, said the CEO.
In turn, head of retail Angela Ahrendts told about the Apple stores that the company was going to reformat from the usual outlets they will turn into centers with free Wi-Fi, where you can organize lectures and presentations. The first such point was opened in San Francisco. Ahrendts announced and the return of the glass cube Apple Store on Fifth Avenue.
Tim cook said that the Apple Watch was the first watch in the world, surpassing the popularity of Rolex. Exact sales figures it did not disclose. The head of Apple added that the smart watch company is the most used heart rate sensor. The company showed a video, which shows people involved in sport with the Apple Watch in different conditions, and in a letter to Tim cook.
One of the heroes became the host of “Match TV” Dmitry Ignatov with a prosthetic leg. The new generation of watches — Apple Watch Series 3 — got a cellular module and support for Apples Music without reference to iPhone. Now the device allows you to make calls via a built-in shell chip eSIM, which will contain information about the number of a user. The module itself is placed in the screen that did not affect the size of the watch — their dimensions are the same as the previous version.
During the presentation, Apple COO Jeff Williams made the call using Apple Watch Series 3. He also revealed which operators in different countries will work watch. In particular, these include AT&T, Verizon, T-Mobile and Sprint in the US, Orange in France, Chine Mobile, China Unicom and Chine Telecom in China, EE in the UK and others.
As calls through the Apple Watch will be implemented in Russia and the efforts of some operators, is still unknown. The device got dual-core processor, which is 70% more powerful than the previous versions of the clock, and barometer-altimeter.
Updated operating system watch OS 4 the manufacturer has improved the work with heart rate measurement. This should help users keep track of the arrhythmia. The update will be available September 19, 2017. In addition, Apple has prepared a new straps in collaboration with Hermès and Nike.
New Apple Watch will go on sale in first-wave countries on 22 September 2017. Pre-orders open September 15. Russia is not included in this list. The price of the basic version is $329, with a cellular module $399.
According to the official site of Apple in Russia, the price of the Apple Watch Series 3 without cell module — 27 490 rubles. When will start sales on the Russian market, the company said. Apple showed a new generation Apple TV with support for 4K resolution. Senior Vice President of software Apples eddy cue revealed the features of color and image quality the new set top box.
In particular, the Apple TV supports HDR effect. Apple will transfer your existing library of 4K content. The company also will provide the ability to download free movies in a new format for those users who have already purchased the movie before.
Price Apple TV 4K is $179 for the version with 32 GB and $199 for 64 GB. Sales will start on 22 September and pre-orders — September 15. Apple revealed the iPhone 8 and iPhone 8 Plus, which looks very similar to an iPhone 7 and iPhone 7 Plus respectively.
Updates in the form of the device the glass on the back surface and the new copper color of the case to one version of the smartphone. Apple Vice President Philip Schiller demonstrated the improved characteristics of the iPhone 8, which was at times more productive than its predecessor. The new six-core chip called A11 Bionic.
One important innovation was the support for wireless charging standard Qi. In retail outlets, the company will sell the charging stations from third-party manufacturers Mophie and Belkin. Schiller said that the display of the iPhone 8 and iPhone 8 Plus adapts the color temperature under lighting.
A big focus in the presentation of the new iPhone Apple Vice President made on the camera and new features in portrait mode, which is based on artificial intelligence technology. Smartphones have the effect of “Studio lights” which allows you to make the model images without additional processing.
In addition, the device now supports the recording of 4K video at 60 frames per second. Special attention is Apples Vice President of paid work with augmented reality. For example, the fans in the stadium will be able to restore iPhone players on the field and view information about them.
The new version of iOS — 11 iOS — will be available to users on September 19. Both devices will be available in versions with 64 GB and 256 GB. IPhone 8 price starts from $699, and the iPhone 8 Plus — $799. The cost of the iPhone 8 with 64 GB in Russia — 56 990 rubles.
In a similar memory price iPhone 8 Plus — 64 990 rubles. Pre-orders, including in Russia, will start on 15 September. In selling smartphones will be available on September 22.
As One More Thing the presentation was made by frameless smartphone iPhone X (“ten” not “x” — vc.ru) in a glass casing without a Home button. Cook outlined a new smartphone as the device that will set the direction of technology development for the next 10 years. The screen size is 5.8 inch, resolution — 2436 on 1125 points.
The display is Super Retina supports Face ID and adjusts color and brightness depending on the lighting. IPhone X got face detection Face ID, which has come to replace Touch ID. In the technology based on neural networks. Smartphone identificeret face for 30 thousands of infrared points.
This quality recognition is not affected by the presence of glasses, facial hair and hats. But a prerequisite — open the eyes of the iPhone owner. Schiller promised that the Face ID will work in any light.
According to him, the technology for recognizing a users face reliable fingerprint scanner. Schiller acknowledged that in the case of Touch ID, the chance to crack the mobile — one to 50 thousand, and with Face ID is one to one million. Payment system Pay Apple supports confirmation of the transaction by Face ID. Schiller clarifies that third-party applications can also use this method of identification.
The display is activated by clicking on it. To unlock the screen X iPhone owner you have to swipe up from the bottom. Switching between apps is done by swiping in the bottom of the screen. To call Siri you need to hold it for some time side key.
Apple Pay works by double-clicking on the lock button. Apple made iMessages for messenger animated emoticons, called animaze (animoji) that adjust to facial expressions and emotions of the owner. Their presentation demonstrated senior Vice President of worldwide software development Craig Federighi, who did not work the first time unlock your iPhone using Face ID X.
The front camera of the new device after the primary lens has got support for portrait mode. As iPhone 8, the anniversary version of the smartphone can be charged from wireless stations. Schiller demonstrated the concept of special charging Mat AirPower, which will be able to provide meals for several Apple devices.
On the market it will appear in 2018. Price iPhone X in the West — from $999. In Russia — 79 990 rubles for the version with 64 GB of memory and 91 990 rubles for 256 GB.
Pre-orders will open October 27, and the sale from 3 November.