According to the head of service Knowmail Chaim Senior, todays users are increasingly annoyed by the overabundance of mobile notifications. “We used to pay attention to the phone only when close people sent us a SMS. Now it vibrates and signals constantly. News, storm alerts, emails, new likes and messages. Encourage us to be online almost all day”.
However, if the person turns off all notifications, then it arises the fear to miss something really important, continues the entrepreneur. “It is affecting our productivity. Instead of focusing on work tasks, we wonder whats going on in the world.”. Users react on average only 8.7% of notifications.
To improve the efficiency of this channel of engagement, the developers need to increase its value and usefulness. In the opinion of the Senior most people, that is distracting push notifications that are sent when the user exits the application. “Imagine youre trying to focus on work, but you are constantly distracting smartphone. You turn off the Internet, but after some time you feel anxiety and turn it on again”.
There is a vicious circle. Given that the focus of human attention is limited, you cant focus on work. Because of this, there is a feeling that you do not have time. Hence the stress and irritation.
The desire to be constantly connected is bad for our health. Alternative to push notifications can be download alerts manually as needed, said senior. However, this method also has its disadvantages. “First, we think that we are in control of the situation. But when we dont get news, there is breaking and there is a fear to miss something important or urgent”.
Therefore, we begin to check the phone more often than when receiving push notifications. According to Senior, the problem can solve the personalized notification with algorithms based on artificial intelligence. “Time has become our most limited resource. So we need a tool that will save us from manual filter updates.
It seems to me that in the future applications need to send notifications based on user habits,” says senior. We each have our own way of behavior and ways to do the job. Therefore, when sending a notification, the app should consider our employment, accessibility and the lack of deadlines.
According to the entrepreneur, large it companies are already developing algorithms based on artificial intelligence to create personalized notifications, which would provide the user with relevant information at the right time. Then this would increase its value. “For example, a navigation service from Google Waze maps the users calendar and traffic situation in order to alert him when its time to leave home in order not to be late,” he writes. Amazon also soon plans to release an update to their home assistant Alexa.
“The company wants as little as possible to disturb the user. Therefore, they are working to implement audio notification. So the device can inform the person that he came in a cab from Uber, not distracting from the main business, because the sounds do not require our directed attention”. Artificial intelligence will adjust the volume of incoming notifications, writes senior.
“It gets rid of the fear to miss any event or news, because the algorithms and so tell us about the really important things. And we can stop worrying over nothing and less nervous”.