Thecampaign stems from the fact that Netflix has acquired the rights to broadcast all 10 seasons of “Friends”. Brand spoke about advertising the project in your case film. For example, if a person is looking for “cute kittens”, he will see PREROLL in which the heroine of the show Rachel shows her cat without fur. If a search query consists of the words “video about makeup”, the algorithm will show the user a video with Joey that promote Japanese cosmetics.
Ifa person clicks on a video with “dance moves”, advertising will be the famous new years dance Ross and Monica. In Ogilvy told that the Agency has selected for advertisement a few thousand videos that the users often search for.
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