The idea Hexlet came up with the famous podcaster rahimu Davletalieva. In Runet it is known as Freetonik blogger and translator of popular science videos, such as the famous physicist Richard Feynman. After 5 years of studying in Canada Rahim returned home with the idea to create your training project. It was in 2012.
Initially the site was conceived as an analogue Coursera (massive online education). Cyril was engaged in his native Ulyanovsk ofline. It was a variety of courses, workshops, advanced training. In 2013, mutual friends brought them together at a conference in Omsk.
“Hexlite” I believe that the real programmer must understand how a computer works, and have abstract thinking. He needs to see the problem, not the job, to be able to analyze and reason, not on the code level, and much higher. Each lesson on Hexlite includes up to three steps: In the process of learning every student can get help from a personal mentor and other members of the community. Students, alumni and faculty.
Before you start your own business, many businesses first analyze the market needs, and then think of the kind of project to come. In the case of “Hackleton” this principle did not work. Cyril Makinen. “I never sought to understand what niche will lead me to success and money.
All happened by itself. Teaching is my passion and no matter what I do, still always came to teaching. You can call it fate or Providence – whatever you like, but the fact remains – from the didactic of the essence I cant go. Im sure any of my project eventually will again turn this way. In addition to “Hexlet”, I have been doing consulting the last 4 months I treat a miscellaneous company, whom I help as a coach, teacher.
It does not take much time, but nevertheless allows you to be in good shape, “switches” to-do “Hexlet”, training creative thinking”. Any, even the most successful businessmen there is always a role model. The creators of “Hexlet” is no exception. If we talk about business stories, Cyril cites the example of a DHH (as it is called), or David Heinemeier Hansson of. Is a Danish programmer, author of the popular web framework Ruby on Rails, founder of Instiki wiki and Basecamp.
Not only that, he created a lot of technical features, which are now used by the programmers around the world, he has written several books which became bestsellers. David goes completely against the system, using the opposite principles in contrast to conventional business. Small team, no need to do a lot of features, not to take investment, not to offer discounts and the like. When he promotes a business that allows you to be super-efficient, people-centred, with many simple but at the same time tearing the patterns of the chips. Cyril Makinen.
“If we talk about the technical side.. Our project is very complex in that respect. This is not just show the video. We have our own editor for source code management, rather complex infrastructure to ensure that all it provide. Plus a lot of features on the project. This didactic story, and a B2B direction (sale of accounts, Analytics) etc.
In that respect is technically very hard to focus on Booking.com. This is probably surprising, but their concept, as they develop, to integrate with users, reduce costs, very close to us. For example, they do not have testers as such, we also. Our users are the testers. We have built a feedback loop so that the comments reach us very quickly, efficiently, and our audience satisfied, because participates in the development of the project”.
If viewed from the side, it seems that “Hexlet” is another educational project, one of many, but there are some nuances. First, methodological. Often those who are studying, dont understand why you need to do so, and not otherwise. Its like when dealing.
Often we expect that others will act as we imagine, but our expectations are not always justified. In teaching the same. People need to ask questions, to say that he doesnt agree. Cyril Makinen. “We write about it constantly, our methodology is really very peculiar.
We use the content of courses that was developed in the 70-80-ies in American universities, mostly at mit. But for modern people, accustomed to many populist things like “programming is easy”, “write A to get B”, that is a huge barrier. If one takes a system of courses, he collapses the perception of a fully. The pupils then remain in the wild delight, that the effect of “wow!”. Look on the Internet, we have no bad reviews not because we fill them, they simply do not.
Yes, we have a high complexity, but the approach is quite different, and those who breaks, then find a job, keep in touch, thank, advertise. Of course, there is a part of the audience who because of the methodology “falls off” and goes to other services. But then to each his own”. The second nuance – the technical. Practice is built into the project, it is done directly online and built in a special way.
Man is not isolated from the real environment. Dont give him 3 lines and not asking “do exactly this” because the value of such specialist will be very low. The creators of “Hexlet” many years were entrepreneurs, conducted thousands of interviews and can absolutely say that quantity does not mean quality. Cyril Makinen. “If a man came enrolled to any courses, he had not received any privileges, on the contrary, had to prove his worth as a specialist.
Now, unfortunately, this trend that the more courses in the Luggage – the worse. If a person is constantly learning, it is likely that the only thing he can is to learn. Exactly the same story with the second and third education, when a person simply avoids real life and work, preferring the substitution of notions “Im studying – so busy, I dont want to work”, but in the end he did not know how. Can not translate all the theory into practice.”.
Now “Hexlet” is trying to lower the threshold. Initially, the project was not intended for “zero” people in programming. The creators expected at least for the users with basic knowledge who at least did a lab at the University. In fact, most of the students do not know anything about programming, and for them it is very difficult. The project has several areas of courses, one of which is now completely rewritten based on user feedback.
This is a very long and difficult. To prepare the content understandable to everyone, record a video, edit it in the appropriate format, to create a solid program. Should have made a mistake somewhere in the middle – and the student just drops out of training. But the permanent feedback with the audience helps to track down bugs and eliminate them quickly. Another big difference from the competition – all original content.
In Runet a lot of platforms that allowed other teachers and they themselves did not generate, such intermediaries between a mentor and a user. Cyril Makinen. “We were trying to be mediators for a year, they themselves do nothing, but are unable to shake the platform. People dont see this as a way of earning. Teachers came and went.
Someone put your terms for example, wanted to do homework for 40 minutes, although the short video is more appreciated by the audience. Someone had no teaching experience, but it is also very important. It is one thing to learn programming and do it well. And another to try to teach someone programming. Even experienced offline teacher will not always be as good online, there is absolutely its own laws.
I learned this by trial and error a year and a half, and even now I have to go. After we moved on our own content platform, began to generate courses. The “Hexlet” is almost the only project in Russia (and abroad, very few such to be found), where the regular teacher, we Rahim, have a solid background 6-8 years of teaching. On our many competitive sites teachers – the usual programmers-freelancers. The difference is space, and write about all of our users”.
Oddly enough, but the “Hexlet” not even office. Thats the beauty of online business. The team works entirely remotely. One programmer is located in Ulyanovsk, Cyril himself now spends more time in St. Petersburg, there are a couple of guys from Ukraine and soon there will be another employee in the Urals.
But in online business are faced with billions of difficulties every day. The creators of 5 times changed the business model before I realized what exactly they need to do. The initial idea was not connected with learning from scratch. But the orientation to the programmers were too narrow a niche, and in the end the team came to understand the importance of the basics is that you need a mass audience. Cyril Makinen.
“We are only a year ago realized its value, not the fact the courses are important, “Hexlet” provides all inclusive solutions, answers for all the questions, including help with job search. Right now we are in this integration with other companies. My previous experience and huge number of friends and acquaintances played a role. Now many managers and owners of companies know “Hexlet”, consider our courses when applying for a job, even advised, “novostroiki” employees and planning and increase the skills of their workers we have.”. But was on the way and a pleasant surprise which absolutely no one expected.
“Hexlet” – a startup registered in Finland, and the founders had the right to participate in the Fund program for business development. They were filed and painted achievement, all the indicators are achieved and costs incurred. The Foundation considered the project a promising and offset almost 80% of investments. It happened just at the moment when the money ran out “the word at all”. Cyril and Rahima have to say “thank you all, guys, now, split up”, but this compensation was a breath of fresh air and the company entered into a new phase.
Just a couple of weeks ago, the project has introduced a new tariff “preparing for the profession”. Its now 5-month immersion in the world of programming, theory, practice and even training. Cyril Makinen. “Our courses are constructed so that, after passing them, you just physically can not do not know.
And in the future we plan to reach the guarantee of employment upon graduation. If a user passes the course, he will not have the chance to sit without a job. We also plan to learn how to sell, introduce logistics and other business processes. Expand the state. We need a HR, we are gradually moving away from fully automated systems become more customer-centric.
Rahim is currently preparing a brand new course, even more cool, with illustrations. In a few months when they will be finalized, we will begin to grow much more intense”. Also the plans of the founders to work out a system of courses from the beginning to the end. “Hexlet” is now compared with PTU in a good way. On the one hand, there are universities, long and expensive.
There are some short-term courses – they are very few can give. And this project somewhere in the middle lays the Foundation, gives a lot of application in a relatively short period of time. And less than$ 500 anyone can get a brand new well-paid profession. And over the next year, the “Hexlet” promises to become the # 1 site for online learning in Russia.
According to Kirill Marinin most importantly – understanding the pain of the customers. All done of their needs. It is important not to know what to do, and know what NOT to do. And, of course, nothing to fear. If you feel lost University of time, disappear for days on unloved work – go.
No need to deceive yourself. Cyril Makinen. “Fear not “brown”. People who did not receive the diploma about higher education, think outside the. Universities are trying to pull one size fits all, and if people do not understand why he needs the usual “cardboard”, he could leave without a diploma, but to become very successful.
This does not mean that fundamental knowledge is not needed, just the opposite – they are very important. It is about how built education system. A person has after University to pull all the knowledge again and a lot of digging, because focusing only on theory gives very little. Want to become a good specialist – practice”.
The project – 2012, check-in at Helsinki – 2013. LTD. 5. Basic plan – $ 24 a month, preparation for the profession is$ 120 per month. Initially there was no start-up capital, worked on the enthusiasm and partial contributions; investments of the Fund on Presid stage in total amounted to 20 000-50 000$.
The payback came out 3 years after the official start, but you need to understand that the creators did not set out to earn this project to life, and to work really hard on them, they began immediately. Tens of thousands of users per month from around the world, grateful evaluations from students. Still in some measure an indicator of success is that the content shamelessly steal and sell on other sites at least 2 times more expensive. If you steal, so it really valuable. 120 thousand euros.
Business magazine “Thirst”.