Russian And Ukrainian Entrepreneurs And Representatives Of Industry About Their Favorite Books

Russian and Ukrainian entrepreneurs and representatives of it industry told about favorite books. The list includes not only works on business and management companies, but also fiction. I love good quality fiction and last year realized dream — bought the complete works of Strugatsky brothers. With great pleasure I read it as a whole.

I especially love the trilogy “the Inhabited island”, “beetle in the anthill” and “the Waves extinguish the wind” and many other books. This, in my opinion, a large and deep literature that provokes thought and serious experiences. From very fresh love to read Pelevin, when a new book. Sometimes I read business books, but useful books many, cant single out any one. “The beginning of infinity” by David Deutsch.

Over the last hundred years humanity has made significant progress in understanding and conquering the world, mainly due to the development of physics, especially quantum mechanics. The flip side of progress is a significant complication of modern physics, which became the prerogative of the elite. But the picture of the world should not be complicated. As a scientist, and the public need a simple and clear explanation. This book justifies their need and provides a good overview of modern theories of everything.

Few are now really religious, but the person must believe in three things. The existence of absolute knowledge, the ability to approach him closer and closer and that knowledge is the solution to all problems. “Structure of reality”, David Deutsch. Developing the principle of optimism — “all the evil in the world comes from lack of knowledge”, Deutsch formulated a unified theory of the structure of reality, where the human mind is the center of the universe, and the gaining of new knowledge is a natural human task. Clear to the reader without special education and fundamentally optimistic, “Structure of reality” will be of interest to anyone who asked themselves the question “why do we live?”.

“Programming The Universe” Seth Llyod. Most people are guided by outdated ideas about how the universe works. Seth Lloyd talks about quantum mechanics, implying that the world is a big quantum computer. The book is written in an understandable language, and everyone can get a specific, practically applicable knowledge. “Quantum randomness”, Nicolas GISIN.

Now before quantum physics, theres a lot of questions, and the answer to each of them can change the life of all mankind. What is free will and free choice. Is there absolute safety. What is the structure of reality. What is creativity.

What is artificial intelligence. How does space and time. And the list goes on. Super-efficient battery, the problems of aging and so on. In fact, it calls not only for quantum physics but for science in General, and today they are the worlds leading scientists.

This is really important because all science is gradually reduced to physics — it is on its level there are key Interscience cooperation. However, it is now a modern, widely used philosophical schools, purposefully developing actual concepts that would help to answer those calls that I listed, no. As a result, it prevents to move ahead of scientific thought. The author made a good attempt to find answers to many of these questions. Number one — the Bible.

There is about everything. Then without numbers. Anyone who wants to become a successful leader, I would strongly recommend the series “the Corporation of M. I. f”. The best of the finest collection of management case studies I never read. All other books on personnel management put together are not worth a couple of books from the aforementioned series.

I recommend to read in order of writing by the author — so better understood by the logic of events. The Author Is Robert Asprin. “Delivering happiness” Tonys Neck. He describes the history of the company Zappos, which was eventually bought by Amazon for $1.2 billion. The approach the Neck — the human attitude towards customers. “Delivering happiness” I read at least half of the staff “”.

And its not just another story from the business guru, and a source of fresh ideas and in many ways — a guide to action. In 2016, I read very little (procrastination, lack of long chunk of time, inability to concentrate). But I gladly mastered: €? Jim Camp “Start With No”. Its about negotiations.

€? Antonio Garcia Martinez — “Chaos Monkeys”. Its about the way the boys developed a startup that sold a company to Twitter. €? Tracey Kidder — “A Truck Full of Money”. About Paul English, cofounder of Kayak metapoiskovikom. Very interesting book about a very complicated man.

€? Matthew Syed — The “Black Box Thinking. Why Most People Never Learn from Their Mistakes — But Some Do”. About how we deceive ourselves with wishful thinking. To read immediately after Phil Rosenzweig “The Halo Effect.. and the Eight Other Business Delusions That Deceive Managers”.

A special book and I will forever call the book of John Legge “Economy versus economic theory”, which taught me the corporate Finance and innovation management. His favorite phrase. In all the Sciences if the model does not describe what is happening — the model is wrong; only in economic theory, if the model does not describe what is happening — what is happening is wrong. In “Economy,” John points out the contradictions of dominant economic theories and the fact that the current neo-liberal economic model is harmful. Problems in economic theories two.

They do not describe what is happening now, and even if they are to master — it is not clear what to do and where to invest. Government, it seems, we do not rule, so our macro-economic fundamentals (which are mostly taken from the extrapolation of microeconomic principles, which is a crime) of little interest to us. But microeconomic theory is so divorced from macroeconomic practice, it is not clear why to teach her at all. Martin AMIS and his “Arrow of time”. The strongest impression.

Its about love, guilt and sordid vices which were not. Serious, but not very extensive reading, in which, according to the authors, the laws of physics work differently and the arrow of time directed in the opposite direction. However, the fiction in the novel ends. To live, the hero is forced first to rise from the grave to take candy from children, to look younger, not older, and feeling the effects as feeling. He must first extinguish the candles in the churches, and then to be baptized in the opposite direction. And, of course, many and many slain hero of the people become suddenly alive.

Very strong prose, written in a wonderful language. Suggest. Jumped on it with books by this same author, “memoirs of Rachel”. Sex in the narrative, the young characters and the talent of the writer — thats all you need to read a hundred pages and get an indescribable pleasure. To distract myself, scared suggest Frederic Beigbeder.

Very good his last novel, “una and Salinger”. Its different, but not less than lamp, like all previous. I loved Henry Kissinger, from his book “World order”. Very relevant today, the book and very correct, I think, unbiased look at the world. The book I would recommend to any entrepreneur and, in principle, any person who wants to build a successful career is “Developing value propositions” Alexander Osterwalder and IVA pin.

It describes the principles on which the success of any relationship. With the client, family or friends. Here, well-versed model, where one side always has pain and positive expectations. And the other side (more specifically you) can succeed, focusing solely on solving these pains and meeting positive expectations. According to this principle and should be the product.

It is worth considering that pain and positive expectations are changing the customer throughout his life. These principles work and in the relationship with people. For example, your young man or girlfriend is with you because you effectively solve his or her positive expectations and the pain of past relationships. But if there are conflicts, then the value proposition was not so valuable, and it is necessary to understand it. I would also advise to be sure to read the “Ask mom” by Rob Fitzpatrick.

The book is stunningly complements the first and says more details about how to talk with the client to determine his pain and positive expectations. As well as “Opening the future” Frederic laloux. Here you will find a lot of important points about how to make the staff in the company more focused, open to ideas, radiating a considerable part of his soul to the beloved. List perfectly complement “to Be the boss — its okay,” Bruce Tulgan. The book opens your eyes to the fact that the main problem in failing or low growth in the company — not marketing, not bad managers, or a coincidence, but you and only you.

The truth is that you do not have any skills of work with the team, personal qualities or energy. Or maybe you are just a little communiciate with your colleagues. And finally — not all about the business “Be the best version of myself” Dan Waldsmith. Once this book has forced me to include a higher transfer his dynamics of personal growth in sport, the establishment of the company and self-development. If you read the book art.

I love science fiction, it gives you the opportunity to step back from this and try to look at the world from a different angle. Favorite authors — Iain Banks, Kurt Vonnegut (“Slaughterhouse-five”), Aldous Huxley, Strugatsky brothers (“Hard to be God”). Not from the sci-fi — Alexandre Dumas. “The three Musketeers” and “the Count of Monte Cristo”. Business books are different — practical, when after reading a few pages you can go to conduct experiments in reality, motivational, calling “come on, come on, dont sit on the spot”, and breaks the brain when you realize that there are always things that you wonder I understand that sometimes there is a third side to the coin. Practical I will not advise, and here is a few motivational and “brain destruction” — with pleasure.

By the way, another horrible feature of business books is that the first time reading them, thinking “wow, this is a must read for anyone my friend”, and 5-10 other books start to think “Yes, not so good this book.”. All due to the fact that the theory and cases in one form or another, wander from one book to another, and the reader becomes more experienced and demanding books. “Geniuses and outsiders”, Malcolm Gladwell. A great book where the author tries to answer the question of whether geniuses are born or become. This is a must read.

“Millionaire without a diploma”, Michael Ellsberg. The author threw a lot of water on the topic of costs to higher education or not, but the book focused descriptions and ways of development of the most important skills for any entrepreneur. Relationships, investing in myself, the ability to sell yourself, marketing, entrepreneurial thinking and the creation of the brand name itself. Im often faced with the fact that talented people who dont know how to sell themselves and present less successful and less prepared than their less talented but “more brazen” colleagues. “Small bets” by Peter Sims.

This book, on the one hand, nothing like another interpretation of the ideas of the book “the Black Swan” by Nicholas Taleb. The author proposes to invest a very small effort in different projects, to test how good they are. “Simulators”. To be the first or be the best. Im definitely for the second.

That is why I recommend you the book “Imitators” of the Oder Shankara. The basic idea. No need to invent a Bicycle. Need qualitatively discuss what came up earlier, and do better. A vivid example — Southwest Airlines — one of the largest low-cost airlines in USA.

What is the secret of their success. In 20 minutes the team manages to disembark passengers, clean the salon, prepare for the next rise and to take on Board a new batch of travelers. When I was in the States a few years ago, specially flown these airlines, even if he had to make a detour. And its awesome. After landing and disembarkation of passengers all crew members, including pilots clean the aircraft.

Quickly, efficiently and without pathos. This tactic helped them to become very tough company. Here are some examples of simulations: €? Nintendo was one of 75 companies, trying to imitate video games Pong, released by Atari in 1975, but then began to set the standard in its sector. The first Studio of animated films in no hurry to apply the introduced sound and color, and Disney was quick to see the opportunities and used them to become a leader.

Despite the fact that Disney is not the first cartoon Studio, she managed to become the most famous in the world. €? Samsung hopelessly behind in analog technology, but made the jump to the era of digital technology. Management and team management. Ben Horowitz — “it wont be Easy”, Andrew groves “High Output Management” Maxim Batyrev — “45 tattoos of a Manager,” David Marquet — “Expand your craft”, Ben Horowitz — “Good and bad product Manager”. About the effectiveness and principles of life.

Bridgewater Associates — “Principles of life”, Robert Pozen — “At their peak”, Igor Mann, “life hacks,” Ryan Allis — “Lessons from my 20s”. On entrepreneurship. Oleg Tinkov “I like everything”, Tony Hsieh — “Delivering happiness”. About communication with people. Dale Carnegie “How to win friends and influence people,” Gavin Kennedy “you can Arrange everything”.

The only book its impossible to choose; I will tell you about one of the most important that I have read over the past year — The Shallows. What the Internet is Doing to Our Brains, in Russian translation — “Dummy. What the Internet is doing to our brains”. Incidentally, in 2011 she was a finalist for the Pulitzer prize in the category nonfiction. The author, Nicholas Carr (not to be confused with Allen, who is about to quit).

The book tells about the negative aspects of the impact of the modern Internet on its users and their ability. On the one hand, this luddism clean water. Oh, what sadness, now no Navigator need a house no one can find. You should have seen how they last N years without matches the fire plant. On the other hand, I see one significant difference of the Internet from the early stages of progress, which fought former Luddites.

Everything that happened before, including the machines of people Ludda, was the development of the means of production, and certainly did our ancestors more efficient and old inefficient and were losing economically. The Internet is 90% entertainment. He certainly makes us happier, and will necessarily develop in this direction, but everything else.. Yes, good and useful in it very much, Wikipedia or GeekBrains is a great projects that make us better, but there are downsides, and they are great. Will lead two of the most sad fact, which draws the attention of the Carr.

In the book more of them, this is my personal top. First, modern web realm of constant context switching. A typical entry in the social network – one paragraph; a typical news site a little longer, but in the middle it will most likely face some kind of poll or banner, and during the reading you will receive a message in messenger. People just sometimes forget to maintain concentration. Secondly, reading on the web difficult.

In addition to understanding the text, people spend brain resources for decision-making. Click the banner to go to the source link and so on; in the end, the text is absorbed worse. Recipes combat this no, Internet is an effective entertainment, and Unlearning it will not work. But the problems know best, and book all definitely recommend. In addition it can advise The Willpower Instinct.

How Self-Control Works, Why It Matters, and What You Can Do to Get More of It (in Russian translation — “will Power. How to develop and strengthen”) Kelly Mcgonigal, Remote. Office Not Required (“Remote. Office not required”) David Heinemeier of Hansson and Jason Fraida and The Lean Startup by Eric Rice (she has several versions of the translation, so it is easier to look at the English version of the name). “Stay alive,” Lawrence Gonzalez.

A book about how to survive in extreme situations. Of course, the author can be accused of replicating the”mistakes survivors”, but for me the main lesson of this book— the power of empathy. If you look at the world with eyes wide open, do not turn away and do not be afraid, you will succeed. “Annapurna”, Maurice Herzog. The book about the first conquest of the MT.

The story of this true adventure. For me this book is primarily about how to get to the top is less than half the battle. More important — to go down. That between “make” and “make” is the same abyss as between “saying” and “doing”. In General, a real adventure— not to start a business and bring it to the end.

“Cosmos”, Carl Sagan. A lovely story about the universe, life and its evolution. Sagan proves the value of not even science, and critical thinking. How important is it to discard household, office, religious and any other superstitions to achieve is really important. In addition to books there are good self-titled series.

Watch it with your children! I have collected several books on different subjects. They have in common is that all these books are easy to read, and that all three themes are relevant for me. Management (create culture), analysis (the original approach in the analysis), and game design. “Corporation geniuses”, ed Catmull, Amy Wallace.

Here deals with the issue of nurturing the company culture, contributing to the creation of successful products. For me it turned out to be the concentrate of the experience and the most hollow “manual” on the topic. And in General it was interesting to learn the history of the formation of not only Pixar and Disney Animations, but also to read about the personality of Steve jobs. A nice bonus for me was that at the beginning of the book ed Catmull mentions in passing the state programme for the support of scientific research in American universities, which helped not only the advent of the Internet and computers in known now, but also contributed to the emergence of Silicon valley. “Frikonomika”, Steven Levitt.

An unusual perspective on everyday things — a feasibility study to enter into a criminal gang, not to be a worker at McDonalds. An original approach to the analysis of “unparsed”, and a description of ties seemingly unrelated things. “The brain says”. Book on neuropsychology that can be read without being a scholar. In her clear and interesting addresses questions about the brain, its effects on personality and how we commit the acts, or only consciously rationalize their actions according to the results.

And examples of the abnormalities that are described in the book, so interesting that are often used as the basis for the plot of the film. I was not only helpful to enrich the knowledge about the relationship of psychology and the brain, but curious to hear the stories that says Ramachandran. The book “the Wisdom of crowds” is one of the most useful business books last time, raises the important issue of mechanisms of decision making in the modern world. The current world has become so complex that often the evaluation of any expert is less accurate than the estimate produced by a group of people, assuming their independence, have your own opinions and qualitative aggregation of their assessments. Modern leaders it is important to understand this and to encourage independence, different views and hikes in the members of their teams, and learn how to aggregate the collective decisions.

The future is not leaders, experts, and leaders, mediators, able to lead the team to the right solution.

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