SMM is a multi — faceted profession. Unlike contextual advertising, technology and methods of work in SMM documented. In this market every company is “gorodit your garden”. We were no exception.
By the time of the launch of SMM-direction we had excellent case studies on web Analytics and integration of various marketing channels into a unified strategy of Internet presence and good experience in targeted advertising. In SMM we were freshmen. At that moment we understood that we cant give the candidates much in terms of professional knowledge. But we were willing to invest Agency resources in the development of areas and people. We really need these people.
The selection process of the specialist consisted of several stages. Select a social network to post job openings explained simply. We have already had some experience in promoting it in Facebook.
A chance to find in this social network SMM-Manager who understands the promotion in Facebook, we seemed to be higher than if we look for it in “Vkontakte”. Elders subsequently indicated to us that the site, which was published vacancy, affected the result. We are joined by young professionals, while current professionals communicate in LinkedIn.
The position was as follows. We picked people with some experience in SMM. If a person with social networks, his resume did not pass the primary filter.
And feedback to those who did not pass the first round of selection. Those candidates who indicated at least some experience, we sent a welcome letter and a test task (described below). We try to respond to all candidates who write the responses on the job regardless of, fit our competence or not. Test task — a normal stage of finding employees for performance market in General, and agencies of level i-Media in particular.
Test items give a few answers, but can ask a lot of questions. The work performed is a good reason to talk. The interview discusses specific situations, are familiar to the applicant. By asking questions, you can learn a lot about how a person thinks, makes decisions, what knowledge he has.
The test task can be seen here. To view the language will have to scroll through all the pages. For those who have no time and desire to do so, will lead summary. The test included seven questions relating to.
In our opinion, the questions were simple. On the questionnaire the applicant had to leave from 15 to 45 minutes depending on your skills and desires to work out the details. It seems weve thought of everything. The practice of testing candidates to work in SEO and contextual advertising worked flawlessly. However, in SMM it failed.
The reasons for failure were two. Three weeks after a vacancy, we decided that we will provide printouts of tests at the interview. The test was given half an hour, the applicant had the opportunity to use the meeting room computer.
After the abolition of the online tests, the number of interviews increased dramatically. We did not divide first and second level interviews. The candidates talked at the same time the head of the HR Department Tatyana Amelina and I, curator of. These interviews were an interesting experience.
We sent invitations 66, 12 applicants came to our office. So, out of 12 people we had invited for an interview, got to two interviews with the owner of the Agency. One we took in the state of.
The whole funnel was as follows. In conclusion we would like to give you some tips SMM-specialists seeking work. My 9-year experience of interviewing prospective employees in Green PR leads me to similar to Anna conclusions — labour market SMM is still in its infancy.
Give an example. Once we have placed an announcement that we need three interns. We were ready to take on the position of people with no experience in SMM and all their train. For this job we received about 30 summary.
Every second they were wording. “Im very interested in this job”, “I really want to work in SMM and believe that this is my chance”, “I am ready to work in PR Green on any terms, to learn the profession SMM-specialist”. We sent everyone who sent a resume, test. Quite a simple task that gives us insight into the direction of thinking of the candidate and his ability to find a solution in the new situation.
Experience — the job requires 15-25 minutes. From 30 contestants made it four. A simple “test for readiness to do something specific” cut almost 90% of applicants. On the one hand, SMM-specialists spoiled by the attention, characteristic of fast-growing markets.
With the other SMM attracts a lot of random people that do not have the necessary qualifications and experience. And poor understanding by employers of the specificity of SMM often allows random people to find a job and for quite a long time “to stay afloat”. Confusion in hiring SMM specialist is due to the fact that by 2016 this concept is heavily eroded. And employers do not always understand exactly who they need.
Promotion in social networks can contain many different directions that intersect between a weakly. There are those who are engaged in making the community — make a wiki menu, avatar, templates for publications (designers). There are those who write unique content (copywriters). There are people who are doing the usual selection of others content and posting (contensis, poster).
There are those who deals exclusively with engagement, communication, monitoring of the negative and its development, working with reputation. There is marketologi that actually bring targeted traffic. And then there are analysts who are messing with the statistics. Practice shows that it is often different people.
And there are very few professionals who are well able to do everything at once. Accordingly, there is no universal system tests. Why would the copywriter to know the services of retargeting, and targetage to be able to write useful content. Different tasks and different people. Moreover, in the test, for example, the copywriter or the designer may include questions that do not specifically concern social networks.
And they are the most important. Because the article — and it is on the website article, and in the community in social networks.
Read more: new product testing