“Shave the moustache”: How taxi services use advertising to undermine the reputation of competitors

In the summer of 2015 in new York (the only American city in which Gett), appeared about 500 posters taxi service Gett, which offers users travel through the city center at a fixed cost. The slogans on the posters pointed out, against some of the competitors sent the campaign. On advertising dated the inscription “Subjectively, were objectively better than Uber” (“Subjectively, we are objectively better Uber”), “The only time we surge is never oclock” (“the Only time that we raise the rates — never”) and “The competition, who we shall not name, is über ripping you off” (“Our competitor, whose name we will not call you fleeces”).

One more service in summer 2015 advertising campaign running against Uber — Chinese project on the Shenzhou car rental. The company does not name the object name of the campaign, but the newspaper writes That, obviously, against which it is directed start-up:

The posters depicted a Chinese celebrity, wearing t-shirts with crossed-out letter U or holding this symbol in your hands. On each image caused to the slogan “Beat the U” and the inscription, calling attention to the danger of booking travel in an unlicensed taxi services. “A reminder for fathers. Dont let your family members get in an unlicensed car”, “I dont trust illegal transport services” and so on.

Uber itself has also created an advertising campaign against its competitors. Often, the purpose of the controversial startup has become one of its largest competitors in the U.S. — Lyft. Symbol Lyft are large pink mustache attached to the front of the car service. One of the most famous advertising campaigns against Lyft — a large recruiting operation Uber.

Posters created for the event, called Lyft drivers to “shave the mustache and start to drive their own car when they want”: In response, Lyft launched a similar campaign in which they offered drivers “become more than just a room”, presenting a smaller size of the organization as an advantage. The car with the announcement of the company parked in front of the office for the recruitment of Uber drivers in San Francisco.

To lure away employees of a competitor Uber tried to charge users of the application: In August 2014 between the two companies was a scandal. First they alternately accused each other in the fictitious travel order from a competitor, and later accused Lyft Uber to hire staff who are engaged in false travel order.

Source: google.co.uk/blog/6-tools-that-simplify-work-with-offshore-development-teams/

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