Evangelist service automation contextual advertising eLama.ru Konstantin Nicolov wrote vc.ru a column about how to create proper presentation and avoid common mistakes. Public speaking is an integral part of my work. In 2016, I spoke for about 45 conferences and conducted webinars exactly 114.
Accordingly, I have seen hundreds of reports of our fellow speakers. And I have something to say about it. Presentations are of two types:
This is a completely different presentation, and they need to be arranged differently. The first must be the backbone of the speaker and may not be informative, and the second, on the contrary, must be clear to the reader without an escort. Usually all too lazy to do two versions, so basically it turns a sort of hybrid. On the one hand, we try not to overload the slides, so they are not competing for attention from the speaker during a speech, on the other — trying all of the important points to describe with text, at least briefly.
Im sure my presentations had the same basic design — basic colors, fonts, arrangement of blocks. This is a signature style that is recognizable if you often perform. Moreover, this style should be aligned with the corporate style of the company you represent as a speaker. To help change the overall style (if something happens), and not alter each slide in presentations, I recommend using PowerPoint slide masters.
About this is a very well written Katherine Eroshina in his article. Thats why I dont like it when the organizers require to make presentations on their template. Moreover, often these templates are created by designers who may know anything about graphic design and identity, but do not know a lot about presentations and public speeches. Only a designer with no experience of public speaking will make a template where the screenshot is only 30% of the total available area of the slide.
I agree to comply with the requirements of the organizers, for example, to place the logo of the conference and other. But I dont want someone altered the template of my presentation. She needs me to help, not annoy.
The first slide should be: On the last slide:
The rest of the slides I divide into three main types: Title + picture. Usually a diagram or a screenshot. Picture + phrase. It skips between semantic blocks, sections of a presentation and slides that help to convey one idea.
This picture fits better than the text. Consider examples of each of these slides. Try to place each thesis in one line.
Do not end with a period or a semicolon, despite the fact that it is required by the rules of the Russian language. No extra punctuation marks the text easier to read. Do not place items close, carefully align and slide relative to each other.
The most important picture. It should be interesting and of high quality. Variety of colors and fonts. It is not necessary to turn your slide into a rainbow or two or three colors is enough.
The font is better to use one. A maximum of two for body text and for headings. Headers that do not fit in one line. A large number of items.
Exception — schema. But they should be as simple. Images of poor quality.
I used these techniques to pull from other peoples presentations more interesting information. If you want to hide the data, then work as follows in the graphic editor tools blur or pixelation. To PPT/PPTX depending on computer and software can suddenly fly animations, fonts, text size, alignment, block sizes and their mutual positioning.
PDF will not betray. This is the format of the finished typeset document, which no longer will be amended, so it will look the same on any computer and in any program. The animation in the PDF I usually simulate creating a sequence of slides, where gradually added items. Or do not use.
The links in the presentation should be clickable. If they provide UTM-tagged, then you will understand what webinars and conferences provide more traffic and profit. I have described the most typical and obvious errors that are allowed when making presentations. To train yourself not to do them is not too difficult.
Dont have to be a professional designer to do a good presentation. Just follow the simple principles: Send columns, corresponding to the requirements of the editorial Board, [email protected]