The Airline “Belavia” Has Presented Its New Corporate Identity

The new corporate identity will be presented in the external design of the corporate elements of the carrier. The interiors of airplanes and offices, crews, templates for documentation, the official website, says the company. “For passengers the current livery of “Belavia” airlines associated with the Soviet time, which affects the way Belarusian airlines. To form the modern image of “Belavia” and to reach a new level of interaction with customers, it was decided to re-brand”, — says the press service of the airline.

The creation of the livery took a year and a half. The main developers of the new style of the company were two American branding Agency. Teague, who designed the interior, and Paul Wylde, engaged in the design of the livery. When you design the layout of the focus was on new principles in the approach of the airline.

Punctuality, reliability, modernity, writes, “Belavia”. Of the five proposed concepts was chosen as one where the key symbol is the cornflower. The idea of using a symbol is the cornflower belongs to the creative Director of the Moscow Agency Proximity Russia Ilya Andreev. He suggested using the cornflower as a symbol before the start of the rebranding process, the company notes.

The concept that Andreev had published in 2014 and was widely discussed in the media and on the Internet, so the airline turned it into a working group to create a new livery of the aircraft. “For passengers the current livery of “Belavia” airlines associated with the Soviet time, which affects the way Belarusian airlines. To form the modern image of “Belavia” and to reach a new level of interaction with customers, it was decided to re-brand”, — says the press service of the airline.

Cornflower and white-and-blue title colors, this is the best that today could take for themselves the flagship airline of Belarus. In “cornflower” concept intertwines an amazing array of meanings and stories. Its about the culture and nature of Belarus; about the sky and about the earth under white wings; it is about travel and homecoming; its about the history of the country and — very importantly — about the future. I think the “Belavia” there was a character that for many years to promote both the airline and the country as a whole.

The old corporate style of the airline “Belavia”.

Leave a Reply