The second day of the conference How To: Workshops, presentations, winners

Marsh conducts a workshop to brief all participants. A major car manufacturer wants to have the interaction with the cities connected to the Internet (San Francisco, Chicago). The main thing is to establish a connection between the brand and consumers. Conditions.

It should be a digital campaign. The model for the creative process: The objective of this workshop go through the first three stages. Opportunities for the implementation of the brief:

The participants were divided into teams of 10 people.

Source: google.co.uk/blog/lviv-tech-scene/

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