Entrepreneur from St. Petersburg develops a network of machines for charging mobile devices Safe Charge. Konstantin Zaitsev, dreamed of becoming a football player. In school, he practiced several times a week and planned to play in one of the clubs in the top division.
Football career did not work out — due to large number of graduates of football schools, youth teams of “Zenith”, “Dynamo SPb” and “Zenit-2” was completed, and “to wander the lower leagues,” he didnt want.
Due to the fact that rabbits spent much time on the sport and started his studies at the Institute he had a hard time and he left to serve in the army. After this he was employed in Federal service for control over drug trafficking. After some time he decided to leave public service, first moved to the private sector, and then wanted to open my own business.
Zaitsev saw that in the United States, Britain and China appear entrepreneurs that are installed in public places machines for charging smartphones and sell access. The idea seemed interesting to him, and he invited the other to participate in the project. Entrepreneurs began to look for manufacturers of machines that first found abroad, but then found the Russian supplier and chose it.
So it was cheaper, and besides, they wouldnt have to wait for delivery of spare parts in case of breakage of the device. The exact amount that the entrepreneur reveals. They acquired three or four devices to test the ideas and your business plan.
Put them in malls and movie theaters of St. Petersburg. The cost per minute charge amounted to three rubles. The man dropped the bill into the bill acceptor, set the time, connect the adapter and put the phone in a special cell.
On the receipt was printed a unique code, by which the user can unlock the camera after charging. However, the machines were not in demand. Then the owners decided that the matter of price, and lowered the cost of charging to one ruble per minute.
It didnt help, and the partners realized that people are not willing to pay for the service. “I dont know why this happened. The average number of charges does not exceed three or four per day. Most people approached the machine, read, but left when they saw that a paid service”.
In October 2014 they found the project failed and closed the company, selling machines. Partner Zaytseva out, but the owner decided not to give up. “I knew that as long as there are phones that are discharged, the service charge will be claimed.
I needed to offer people the option so they can use it for free, and the company is to earn” — tells hares. He invented the advertising model is set on automatic and the video wall lightbox and sell to companies or advertising space or impressions. Zaitsev noticed that when people see the machine for the first time, they carefully consider and study.
If at this moment to target them, they will remember it much better it could become one of the competitive advantages of his company to other advertisers. However, there was a problem — to sell advertising, we needed an extensive network of machines. Their money the entrepreneur was not, and he decided to attract investors.
To find it, it took five months. In the spring of 2015, he contacted Bryansk company “Newtech” and got the first batch charging machines with advertising surfaces. Now Zaitsev a network of 50 devices 49 are located in St. Petersburg, and one in Petrozavodsk.
The company employs five people. The two of them are service devices, three advertising sales. Before birds were placed vending machines in shopping malls, however, are faced with the problem of vandalism on a weekly basis was required to change up to 40% of the wires or connectors.
“The automatic six-cell. Every time we came in each device in one or two cells either did not have wires, or they were broken,” he says.
In addition, shopping centers refused to place the machines for free (for the convenience of visitors) and only a few were willing to barter in exchange for ad impressions. In the result, in the spring of 2017, the entrepreneur has gone from most shopping centers. Instead, he began to negotiate with owners to network places — cafes and gas stations.
This allowed us to save on repairs, and somewhere on the lease. Now the device Zaitsev are on all fuel stations network BP in the childrens educational centers Joki Joya and Union stations — where people spend enough time. Also start working with the book network “Bookvoed”. In St.-Petersburg have installed one machine.
Towards the end of August to summarize the test. We are interested to be there, because it is a large network. If the negotiations with the clients we say that we are in “Bookvoed” — it will only be a plus.
The entrepreneur offers two versions of the advertising video on the panel or the image on the lightbox. The video is from 1,000 to 5,000 rubles a month. Graphic — from 3,5 thousand to 10 thousand rubles. The cost depends on the number of machines, which is going to accommodate the client.
According to Zaitsev, the average check is 20 thousand rubles. “We have long developed pricing policy and only six months ago found these prices that are of interest to clients.”. The first time to attract advertisers was difficult.
People had long time to explain that its for machines, how they look, what is the permeability near the machines, what will the audience. Basically, all the advertisers that sit on the procurement, focused either on the street or internal advertising. They used to buy a banner in the Mall, but something else unusual — no. First, it is very hard made contact.
We do not like to change their habits, but over the past year the relationship has changed. Among advertisers Safe Charge while only local company from St. Petersburg. For example, the network of service stations of Ford Market, the company for the delivery of drinking water “Aqua prima” and the network of Bridal stores Topaza Pella.
“Unfortunately, Federal companies is yet to come does not work — there is quite a rigorous selection and get quite difficult. Its a matter of time. I hope there will come a time when we expand to such a state that we begin to draw the attention of the feds,” says Zaitsev.
The main problem Safe Charge — it is a competition with the Federal advertising agencies, which can offer customers its services at a lower price by dumping. The amount of revenue the entrepreneur does not disclose, but does not deny that the profits of the business yet does not bring.
According to his calculations, he should reach payback after 2.5-3 years. Until the end of 2017 Zaitsev plans to increase the network up to 70-80 machines and access to the Moscow market — together with childrens centres Joki Joya who plan extension.