Noticed technology trends are about equally divided into two non-competing among themselves half of the. One is a burgeoning category, and the other is experiments. Both at the current CES was enough. The most memorable trend for me were the drones for selfies in the form of ready to sale products, not concepts and obviously unworkable gadgets.
We are witnessing a complete reorientation of the market of drones with the professional sphere to shoot Amateur videos. This year I expect to see the emergence of a full-fledged market selfie-drones and the growth of sales of these devices in three, four, five or more times. It will be especially interesting to see what steps in this direction will take the industry leader, the Chinese Corporation DJI. Last fall, the Chinese introduced a compact quadcopter Mavic Pro.
Given the lightning speed with which the engineers update existing DJI line of drones, in 2017 we certainly will be a simplified version of Mavic. Most likely, the new drone will cost about $600 because DJI still sells prosumer Phantom 3 for $499. The price of original Mavic Pro is $999, so the second version will definitely be no less than $500.
Action cameras were a lot like ready for selling gadgets, and beautiful ideas. Especially warning in advance to a Chinese company, it is literally littered with Las Vegas OEM products. At the stand of the prominent manufacturer Eken I counted no less than fifty models to suit every taste. Finally came to an end a five-year hegemony of the market GoPro action cameras.
Americans began to lose first position on the fourth and fifth generation of the Hero cameras, and now completely inferior to the Sony in picture quality and stabilization. Not to mention what a strong blow to the reputation of the company obtained after the fiasco with “Karma”. However, GoPro continues to occupy a prominent place in the segment of high-quality devices along with Panasonic and Sony. Cheap Chinese camera formed their own category — from $50 to $100.
The most interesting and most unremarkable segment belongs to the rare experimental models, whose creators are looking for new form factors. For example, Mokacam — 4K camera with a magnetic mounting system or concepts built-in stabilizers. The most important thing to note regarding action cameras is, again, a selfie-drones. In my opinion, they will begin to entice consumers low-end action cameras, and the market will be redistributed. This happened when the iPhone destroyed MP3 players and compact cameras.
Now it is time to cheap action cameras to give a place in the sun selfie drones. 360-degree cameras produce a very controversial trend. Still dont really understand why to use them, who to do it and why. The full potential of shooting in 360 format is based on the assumption that it is “cooler” than a “flat” photo and video.
In Las Vegas put about a dozen 360-degree cameras, two-thirds manufacturers originally from China. There were projects two and three years ago, finally reached the stage of consumer product. 2017 will test the strength of this nascent category. We dont know the exact number of participants, but the battle is not weak, because the expense of potential manufacturers tens.
Many Chinese factories just didnt get to CES. In the end it all boils down to quality of cut material and ease of use. Now the ordinary man in the street, and 360-degree photography technology lies the abyss, the bridge over which will be a winner.
The main trend regarding wearable gadgets is that the industry is beginning to consolidate, because many are already playing with ideas. This is evidenced by the absorption of a startup company Fitbit Vector, and bankruptcy with crowdfunding roots Pebble. Chinese manufacturers, however, still continue to show the concepts, hoping to capture the emerging markets and the retail network. In addition to the gentlemans set of devices for counting steps and calories with alarm, met interesting ready-made solutions.
For example, Amron showed wearable blood pressure monitor. The device, which will be appreciated by millions living in the world of high blood pressure. And Mio Global has launched Mio Slice — fitness tracker for measuring the cardio instead of steps. The accuracy of measurements of biometric data wearable devices is constantly increasing.
To do this, they increasingly suffer from the wrists into the ears. Last year the tone in the field of smart headphones asked Bragi and Jabra, and now we saw several such devices. Noticeable search formats that are suitable for children. Childrens fitness trackers, I dont believe but watch Octopus for the formation of useful habits seemed interesting idea.
And even better — dokiWatch — “smart” watches with the function of video calls from a parent smartphone. Space thing. From idea to execution. Indirectly to the “childrens electronics” can be attributed to pump for nursing mothers Willow, who received two awards CES 2017 in the categories “Best wearable device” and “Best product for fitness and health”.
Noticeable strong democratization of complex electronic devices for health. Blood analyzers, sophisticated sensors to heart monitors — everything is already there. Manufacturers offer even fitness trackers for horses and dogs. Format Bluetooth beacons for search objects exist for more than five years, but this year saw the emergence of the market trackers.
Company engaged in the development of these devices allowed himself a very decent booths at CES 2017, which is saying a lot. In this new market have already decided the leader. This company TrackR. In addition to Bluetooth beacons, it develops the technology crowd GPS.
This year products TrackR will appear in Russia. In addition to TrackR, there is still the Orbit and Chipolo. On the stands of these companies I noticed new kinds of solutions to monitor the location of things. Including device the size of a credit card that can be attached to documents or purse, not to lose them ever.
Was and external battery with built-in Bluetooth beacon. Thats interesting. Put it in your bag, turned superanna bag. If you need something smaller in size, you can buy a clutch bag with an integrated external battery and a Bluetooth tracker and the same purse.
It is possible that these companies will move then in the b2b sphere, will begin to sell their modules to major manufacturers of accessories and fashionable home. Smart bag Birkin, why not. Nothing new from the “smart home” at CES 2017 not shown.
It is trying to make a trend, but there are strange things like “smart” burner. While an ordinary large household appliances will not connect to the Internet of things, the good of all this will not be enough. Frankly, I do not understand the use case “smart socket”, remotely turn off a normal iron. As “talking” refrigerator Samsung, Koreans also developed a washing machine inside a washing machine.
Such concepts do, to dazzle and to puzzle. It is possible for the same purpose the Chinese continue to produce anthropomorphic robots. Although, rather, it is a folly and a waste of resources, because to apply them nowhere and no one.
Virtual reality has quietly died in the truest sense of the word, at least in the form in which it existed. Her portion of the game remain, and the computer and not mobile. A single standard will set the HTC Vive — this helmet Ive seen almost every stand associated with the virtual reality. But Oculus Rift somehow imperceptibly disappeared.
The offset in augmented reality — a clear trend. Even the VR helmet Lenovo is likely to be some AR-mode. Asus introduced the ZenFone smartphone AR — the name is clear, what it meant. Speaking about games and VR, not to mention NVidia. This company used to just doing graphics, and now occupied CES.
I saw them stand. Beautiful, interesting, basically showed gaming topics (service GeForce Now). Interesting announcements about NVidias partnership with other companies was made on the presentations, plus they showed my car with artificial intelligence. Because during the year the company increased by 100-300 percent, it certainly will be interesting future.
When Apple was deprived of the latest iPhone mini-Jack, she opened Pandoras box. At CES this year I noticed more than ten startups that have submitted their counterparts AirPods. It is clear that the development of wireless projects started much earlier, but the trend is clear. Startups gadgets in addition to develop quickly.
When they are joined by a hulking large companies, the market will unfold battle Royal. The winner will determine the price, as indicated by the fate of Bragi. This German startup last year completed the Dash headphones. A lot of sensors, almost a computer in your ear, but too expensive.
For $299 buying them no hurry. So the engineers quickly developed a model of Headphone. Simple, but more importantly, relatively cheap – only $149. Of course, Headphone is better implemented in connection with a smartphone, but the price is much more visible distinguishes this headset from the older model.
To sum up, the trends of CES this year are as follows. The formation of the market of selfie drones, the emergence of a 360-cameras, switching VR to AR and fall of virtual reality. In addition, many Chinese companies have become more “European” — make the beautiful packaging, beautiful design, the normal app. The same Insta360 is a good example. Like the Chinese, but create a product of high level.