In the video, the design Director of Apple Jonathan Ive talks about how designs of devices produced by the company. According to him, the team works together for 25 years, and all prototypes are created manually on the machines located in the lab. The footage shows that all employees work in a large open space in the center of which is located behind the glass the machines for manufacturing and processing parts.
The movie is dedicated to the production of photobooks Designed by Apple in California, which consists of 450 photographs of current and past products of the company. It can be purchased for $199 or $299 depending on the format. The book is dedicated to the memory of the founder of Apple Steve jobs.